2017 Cone Gen Z CSR Study: How to Speak Z

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2017 Cone Gen Z CSR Study: How to Speak Z

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message. We are pleased to share our newest research the 2017 Cone Gen Z CSR Study: How to Speak Z, launching this morning. This first of its kind study examines not only Gen Z’s attitudes and perceptions around CSR, but also how they’re willing to get involved for positive change.

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Announcing the 2017 Cone Gen Z CSR Study: How to Speak Z
Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it...
Sep 18, 2017 11:05 AM ET
Gen Z Sees Social Media Activity As More Effective Than Community Involvement According to New Research by Cone Communications
More than half (58%) feel that supporting social or environmental issues online is more effective at making a difference than doing something out in their communities
Sep 13, 2017 10:15 AM ET