Alcohol as Part of a Balanced Lifestyle

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Alcohol as Part of a Balanced Lifestyle

Our brands are made with pride, and made to be enjoyed – responsibly. Alcohol can be part of a balanced lifestyle, when consumed moderately and responsibly by adults who choose to drink, and can play a positive role in social occasions and celebrations. We care passionately about helping to reduce alcohol related harm in society through our own programs and through partnership and collaboration with others – and we seek to provide consumers with the information and tools they need to make informed choices about drinking – or not drinking.

Diageo leads the industry in responsible drinking initiatives and adheres to a stringent marketing code. Diageo only wants the business of consumers of legal drinking age and only advertises the company’s brands where 71.6 percent of the audience is over the legal drinking age. Diageo has a zero tolerance policy for underage drinking and supports effective solutions to limit underage access to alcohol. Diageo is a founding member and major supporter of The Foundation for Advancing Alcohol Responsibility, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking.

Diageo’s website,, is a global responsible drinking resource, created to cover all aspects of alcohol and provide individuals with the tools to make more informed choices about drinking, including the decision not to drink.

Content from this campaign

Diageo Welcomes Alcohol Industry Progress Against Producers’ Commitments
Diageo welcomes today’s release of the latest Producers’ Commitments Report by the International Alliance for Responsible Drinking (IARD), which shows signatory companies have stepped up implementation of their Commitments to contribute to the global target of reducing alcohol-related harm by 10% by 2025.  Diageo is one of 12...
Jul 26, 2016 11:15 AM ET
Diageo Announces Development of Groundbreaking Virtual Reality Experience in Ongoing Fight Against Drunk Driving
NORWALK, Conn., June 29, 2016 /3BL Media/ – Diageo, a global leader in beverage alcohol, today announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking.  The effort, which will launch with a VR experience focused on the effects of drunk driving...
Jun 29, 2016 4:00 PM ET
Alcohol Awareness: Standard Drinks
The most recent U.S. dietary guidelines recommend that men should not regularly drink more than two standard drinks per day, and women should not regularly drink more than one. A standard drink contains 0.6 fluid ounces of pure alcohol, which is 1.5 oz of spirits (40% ABV), 5 oz. of wine (12% ABV), and 12 oz. of regular beer (5% ABV).  But for people looking to drink responsibly and follow the...
Apr 21, 2016 1:30 PM ET
Diageo’s 12th Annual Golden Bar Awards Honors Drinks Distributors’ Excellence and Innovation
NORWALK, Conn., August 12, 2015 /3BL Media/ - Diageo, a global leader in beverage alcohol, honored spirits, wine and beer distributors at the 12th Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies in Las Vegas, and across the country.  The Golden Bar Awards are presented for achievements in sales, marketing and promoting responsible...
Aug 12, 2015 2:00 PM ET
Diageo Continues Its Leadership to Provide Consumers With Alcohol Facts for Its Products
NORWALK, Conn., March 20, 2015 /3BL Media/ – Yesterday Diageo announced its global commitment to provide macronutritional information for its products on its DRINKIQ website and on its labels where possible. This announcement is the culmination of over a decade of leadership by Diageo on the alcohol facts labeling issue. Twelve years ago, Diageo led the industry in the US when it stood...
Mar 20, 2015 11:15 AM ET