HEINEKEN USA believes that legendary nights can happen when you know your number – your blood alcohol content (BAC) number. As part of our ongoing efforts to promote responsible consumption, we are the exclusive beer and cider sponsor of Alcohoot, a smartphone breathalyzer device which provides your BAC number using police grade technology. HEINEKEN and Alcohoot are a perfect complement and together are going to help change the landscape of drinking responsibly. By tracking their BAC on their smartphone, consumers can better understand their drinking habits and how alcohol affects them. HEINEKEN USA is promoting responsible consumption by encouraging consumers to make smart, informed decisions and make moderation a part of their lifestyle.