UP CARES: Promoting Public Safety in Union Pacific Communities

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UP CARES: Promoting Public Safety in Union Pacific Communities

When it comes to transporting the countless items that support Americans' daily lives, safety is Union Pacific Railroad's No. 1 priority. Nothing is more important than the well-being and security of our employees, our customers' freight and the people who reside in the communities where we live and work.

UP CARES promotes public safety in communities, providing a wealth of resources to help our neighbors learn how to behave safely near railroad tracks.

UP CARES activities include:

  • Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
  • Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
  • Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.

For more information, visit UP CARES.

Content from this campaign

Safety Campaign's Message: Always Expect a Train
Union Pacific Railroad is launching a multi-media, bilingual public safety campaign aimed at encouraging pedestrians and drivers to safely use railroad crossings. Part of the Union Pacific Crossing Accident Reduction Education and Safety (UP CARES) initiative, the advertising campaign utilizes radio spots and billboards in English and Spanish to reach audiences in Houston, San Antonio, Laredo...
Jul 10, 2014 4:15 PM ET
Union Pacific Improves Public Safety Performance in 2013
Jan. 28, 2014 /3BL Media/ - Union Pacific improved its public safety incident rate in 2013, demonstrating progress in enhancing safety for employees, customers and communities. The company's 2013 public safety incident rate was 2.22, a 7 percent improvement over the 2012 rate of 2.38. Railroad public safety incident rates measure the total number of Federal Railroad Administration...
Jan 28, 2014 5:00 PM ET
Houston Students Head Back to School with Safety Message
The City of Houston hosted its annual Mayor's Back To School Festival at the University of Houston's main campus last Saturday. The event supports families who can't afford the costs of getting their child ready for school. Union Pacific took the opportunity not only to lend a hand, but to spread its safety message. Each year the city accepts reservations from 25,000 students and their...
Sep 20, 2013 2:00 PM ET
Union Pacific Talks Safety to Oil and Gas Industry
Union Pacific recently reached out to LaSalle County, Texas, oil and gas industry leaders to garner their support of new public safety initiatives aimed to educate truck drivers on the dangers of an approaching train. Buck Russel, Union Pacific manager-Public Safety, and Ivan Jaime, Union Pacific director-Border Policy and Public Affairs, met with the LaSalle County Commissioners Court...
Aug 2, 2013 10:00 AM ET
Union Pacific Crew's Early Action Saves Middle School from Fire
If you see something, say something. It's a national homeland security slogan, but two Union Pacific (UP) employees took it to heart for a local community and saved the Galva, Kan., middle school from completely going up in flames. Eric Hardey, UP conductor, and Jim Iverson, UP...
Aug 2, 2013 9:00 AM ET