Cause Marketing: Change It Up and Change the World

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Cause Marketing: Change It Up and Change the World

A look at how to change cause marketing to do (even) more good.  The Cause Marketing Forum is coming up soon and that got us to thinking: how can cause marketing move from good (or sometimes not-so-good) to great?  How can cause marketing achieve the trifecta of customer engagement, social impact and business benefit?  How can cause marketers bust out of the cluttered me-too marketing space and deliver innovative, authentic cause marketer that matters (and delivers results?)  Read on!

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Cause Marketing Wall of Shame: Holt Renfrew Edition
Alongside the new-retro styles of fall 2012 like the modern geometric Prada and MiuMiu prints and the reinvented lady looks by Louis Vuitton and Valentino, Holt Renfrew’s latest cause marketing campaign is decidedly dated.  Recently, Holt Renfrew and Missoni partnered to create a limited-edition, worldwide-exclusive plush bear and elephant that will support OrphanAid Africa. This cause...
Nov 7, 2012 8:00 AM ET
North America’s First “Banking for Good” Site – ATBCares.com - Wins Best Digital Philanthropy Innovation Award for Benevity
(3BL Media) Calgary, AB – June 12, 2012 – Benevity Social Ventures, Inc. (www.benevity.org), a software company that helps companies integrate impactful social responsibility and community investment programs into their businesses, today...
Jun 12, 2012 9:30 PM ET
For a cause: How workplace campaigns can benefit brands
BizReport :  June 17, 2011 by Kristina Knight When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not...
Jun 17, 2011 12:45 PM ET
How To Take Cause Marketing from "Feel Good" to "Real Good"
Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause...
May 31, 2011 12:15 PM ET
What Cause Marketing Can Learn From Workplace Giving
Here’s a thought for cause marketers who worry about consumer engagement and wonder how to get more impact from their cause marketing campaigns.  Take a page from the playbook of successful employee giving programs: open up choice and pony up corporate matching. Greater consumer choice and more matching could ignite greater consumer participation and turn peoples “give-a-damn” right up to 10...
May 30, 2011 1:10 PM ET