Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

FMRs from this campaign

BeMyDD Launches Designated Driver Program in Joint Promotion with Brown-Forman
CLEVELAND, OH, December 11, 2014 /3BL Media/ – BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today launched a joint promotion with Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business with brands including Jack Daniel’s, Southern Comfort, Finlandia, Korbel and others.
Dec 11, 2014 1:00 PM ET
Jack Daniel's Continues to Help Service Members Get Home for the Holidays Through "Operation Ride Home"
November 20, 2014 /3BL Media/ - For the fourth year in a row, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have launched “Operation Ride Home” (ORH) to help junior-enlisted service members and their families travel to their homes from across the country this holiday season.
Nov 20, 2014 1:00 PM ET
The Portland Timbers Official Mocktail
The Portland Timbers have an official mocktail!
Oct 28, 2014 5:00 PM ET
Responsible Music Fans Rewarded at The Sunset Strip Music Festival
On Saturday September 20 and Sunday September 21, responsible music fans earned valuable rewards at The Sunset Strip Music Festival that took place in Los Angeles, California. Jack Daniels and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at The Sunset Strip Music Festival. 
Oct 9, 2014 1:45 PM ET
Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Supporters Rewarded at Match Versus Seattle Sounders FC
VANCOUVER, BC, June 2, 2014 /3BL Media/ – While the Whitecaps FC fought their way to a dramatic 2-2 draw, responsible Whitecaps FC supporters who attended the match at BC Place against the Seattle Sounders FC on May 24th had the opportunity to receive rewards off of the pitch.
Jun 2, 2014 11:30 AM ET