News and Content Distribution for Innovative Companies

CSR & Sustainability News

Consumer Branded Programs & Campaigns

Primary tabs

Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

FMRs from this campaign

NH Liquor Commission & Jack Daniel’s Launch Alcohol Responsibility Initiative
Concord, N.H., April 18, 2016 /3BL Media/ – One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New ...
Apr 18, 2016 10:30 AM ET
Join Jack Daniel's and ASYMCA to Get Troops Home for the Holidays
At Jack Daniel's, it isn't about what's under the tree. It's about who's around it. Once again, the Operation Ride Home program will help enable service members and their families to travel home for the holidays. Watch our video and learn more about how you can help.
Dec 16, 2015 12:00 PM ET
BeMyDD Partners with Montgomery County and Jack Daniel’s to Launch New Countywide Designated Driver Initiative
MONTGOMERY COUNTY, Md., Nov. 24, 2015 /3BL Media/ – BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with the Montgomery County Liquor Control Board and Jack Daniel’s to launch a countywide designated driver initiative to promote responsible drinking over the holiday season. The Holiday Rides Program marks a collective...
Nov 24, 2015 12:00 PM ET
BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Free Designated Drivers for the Holidays
LOS ANGELES, November 24, 2015 /3BL Media/ – BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season. The holiday campaign features a sweepstakes to win a free...
Nov 24, 2015 10:00 AM ET
Jack Daniel's and ASYMCA Kick Off Fifth Year of "Operation Ride Home" on Veterans Day
LYNCHBURG, Tenn., November 12, 2015 /3BL Media/ – The Jack Daniel Distillery and Armed Services YMCA (ASYMCA) today announced the fifth year of its “Operation Ride Home” (ORH) campaign that assists junior-enlisted service members and their families travel from military bases to homes across the country this holiday season. Through ORH, 1,557 single service members and...
Nov 12, 2015 3:00 PM ET