Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

FMRs from this campaign

Responsible Music Fans Rewarded at The Sunset Strip Music Festival
On Saturday September 20 and Sunday September 21, responsible music fans earned valuable rewards at The Sunset Strip Music Festival that took place in Los Angeles, California. Jack Daniels and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at The Sunset Strip Music Festival. 
Oct 9, 2014 1:45 PM ET
Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Supporters Rewarded at Match Versus Seattle Sounders FC
VANCOUVER, BC, June 2, 2014 /3BL Media/ – While the Whitecaps FC fought their way to a dramatic 2-2 draw, responsible Whitecaps FC supporters who attended the match at BC Place against the Seattle Sounders FC on May 24th had the opportunity to receive rewards off of the pitch.
Jun 2, 2014 11:30 AM ET
Veterans Surprised with Trip to Kentucky Derby
Originally posted on  May. 03, 2014 - 2:35 - Ainsley Earhardt reports from Louisville, Kentucky See video here:  
May 22, 2014 5:00 PM ET
Oregon Buses Glowing with “Buzzed Driving” Message
What do we need to get your attention, a neon sign? The Oregon Liquor Control Commission, Jack Daniels, Portland Timbers and the National Alcohol Beverage Control Association hope that their new “Buzzed, Busted, Broke” public service announcement (PSA) campaign will get the attention of Oregonians around the state.
Sep 10, 2013 4:30 PM ET
Louisville Area Law Enforcement, Business Join National Crackdown to Reduce Impaired Driving Fatalities
LOUISVILLE, Ky., August 15, 2013 /3BL Media/ – If you drink and drive in Jefferson County and surrounding counties beware, the Louisville Metro Police Department, Kentucky State Police and other local law enforcement agencies are joining with the Kentucky Office of Highway Safety and officers across the nation for the “Drive Sober or Get Pulled Over” campaign Aug. 16 to Sept.
Aug 15, 2013 1:00 PM ET