Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

Content from this campaign

Early Times® Kentucky Whisky Raises Awareness and Support for Veterans Suffering from Military Service Trauma with Film Documentary
LOUISVILLE, Ky., August 12, 2016 /3BL Media/ -- “Life after combat isn’t easy, but it can still be really good” is one message the new documentary “Reinforcements” delivers to U.S. military veterans suffering from Post-Traumatic Stress Disorder (PTSD). The short film, which debuted at a private screening in ...
Aug 12, 2016 1:00 PM ET
NH Wants You to Learn How to Host Parties Responsibly
Headlined this summer by a “Cocktail & Mocktail Competition,” the campaign features creative and interactive initiatives highlighting responsible use of Jack Daniel’s products, along with creation of alcohol-free drinks known as “mocktails.” The Cocktail & Mocktail Competition gives NHLC customers and bartenders alike the chance to demonstrate their creativity and ingenuity. To learn...
Jun 28, 2016 1:00 PM ET
Jack Daniel’s and the New Hampshire Liquor Commission Launch "Live Free & Host Responsibly"
The New Hampshire Liquor Commission (NHLC) & Jack Daniel’s have launched a year-long effort to encourage NH Liquor & Wine Outlet customers to consume alcohol responsibly. The program, Live Free & Host Responsibly, is highlighted by a Cocktail & Mocktail Competition open to all NH Liquor & Wine Outlet customers and New Hampshire bartenders and wait staff (21 years of age and...
May 19, 2016 11:05 AM ET
Old Forester Partners with Taxi 7 to Offer Discounted Derby Week Rides
LOUISVILLE, Ky., May 4, 2016 /3BL Media/ – You know it’s Derby when Mint Juleps are popping up in stores. The Old Forester Mint Julep is now on store shelves for a second year as the “official drink of the Kentucky Derby”. To celebrate, the brand is bringing back the popular theme, #DerbyLikeALocal. Louisvillians know that to “Derby Like a Local,” includes planning your travel...
May 4, 2016 11:30 AM ET
NH Liquor Commission & Jack Daniel’s Launch Alcohol Responsibility Initiative
Concord, N.H., April 18, 2016 /3BL Media/ – One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New ...
Apr 18, 2016 10:30 AM ET