Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

FMRs from this campaign

NH Wants You to Learn How to Host Parties Responsibly
Headlined this summer by a “Cocktail & Mocktail Competition,” the campaign features creative and interactive initiatives highlighting responsible use of Jack Daniel’s products, along with creation of alcohol-free drinks known as “mocktails.” The Cocktail & Mocktail Competition gives NHLC customers and bartenders alike the chance to demonstrate their creativity and ingenuity. To learn...
Jun 28, 2016 1:00 PM ET
Jack Daniel’s and the New Hampshire Liquor Commission Launch "Live Free & Host Responsibly"
The New Hampshire Liquor Commission (NHLC) & Jack Daniel’s have launched a year-long effort to encourage NH Liquor & Wine Outlet customers to consume alcohol responsibly. The program, Live Free & Host Responsibly, is highlighted by a Cocktail & Mocktail Competition open to all NH Liquor & Wine Outlet customers and New Hampshire bartenders and wait staff (21 years of age and...
May 19, 2016 11:05 AM ET
Old Forester Partners with Taxi 7 to Offer Discounted Derby Week Rides
LOUISVILLE, Ky., May 4, 2016 /3BL Media/ – You know it’s Derby when Mint Juleps are popping up in stores. The Old Forester Mint Julep is now on store shelves for a second year as the “official drink of the Kentucky Derby”. To celebrate, the brand is bringing back the popular theme, #DerbyLikeALocal. Louisvillians know that to “Derby Like a Local,” includes planning your travel...
May 4, 2016 11:30 AM ET
NH Liquor Commission & Jack Daniel’s Launch Alcohol Responsibility Initiative
Concord, N.H., April 18, 2016 /3BL Media/ – One of the country’s most well-respected and profitable control states and the best-selling whiskey in the world have teamed up to launch an initiative designed to encourage responsible alcohol service and consumption. Live Free & Host Responsibly is a partnership between the New ...
Apr 18, 2016 10:30 AM ET
Join Jack Daniel's and ASYMCA to Get Troops Home for the Holidays
At Jack Daniel's, it isn't about what's under the tree. It's about who's around it. Once again, the Operation Ride Home program will help enable service members and their families to travel home for the holidays. Watch our video and learn more about how you can help.
Dec 16, 2015 12:00 PM ET