Consumer Branded Programs & Campaigns

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Consumer Branded Programs & Campaigns

 At Brown-Forman, brand-building is our passion.  Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers.  Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

FMRs from this campaign

Oregon Buses Glowing with “Buzzed Driving” Message
What do we need to get your attention, a neon sign? The Oregon Liquor Control Commission, Jack Daniels, Portland Timbers and the National Alcohol Beverage Control Association hope that their new “Buzzed, Busted, Broke” public service announcement (PSA) campaign will get the attention of Oregonians around the state.
Sep 10, 2013 4:30 PM ET
Louisville Area Law Enforcement, Business Join National Crackdown to Reduce Impaired Driving Fatalities
LOUISVILLE, Ky., August 15, 2013 /3BL Media/ – If you drink and drive in Jefferson County and surrounding counties beware, the Louisville Metro Police Department, Kentucky State Police and other local law enforcement agencies are joining with the Kentucky Office of Highway Safety and officers across the nation for the “Drive Sober or Get Pulled Over” campaign Aug. 16 to Sept.
Aug 15, 2013 1:00 PM ET
Woodford Reserve® Bourbon Gives the Midas Touch to World’s Most Exclusive Mint Julep Cup
Louisville, Ky., April 15, 2013 /3BL Media/ - Woodford Reserve®, the Official Bourbon of the Kentucky Derby®, adds a golden touch to the classic Kentucky Derby cocktail by unveiling the world’s most exclusive mint julep cup.
Apr 15, 2013 4:30 PM ET
Jack Daniel's And The USO Ask Citizens To Help Celebrate July 4th By Sending A Message Of Support To Our Troops
(3BL Media) Lynchburg, TN - July 5, 2012 - As Americans celebrate our nation's independence, Jack Daniel's is asking its friends to take a few minutes to go online and sign a message of support for our servicemen and women.
Jul 5, 2012 5:00 PM ET
Brown-Forman Partners with CityScoot in Rewards Program
(3BL Media) Louisville, KY - May 22, 2012 - Brown-Forman announced today a promotion with CityScoot designated driver service to reward responsible behavior and reduce the harmful effects of drunk driving. 
May 22, 2012 4:00 PM ET