Contributions to the Community

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Contributions to the Community

Diageo aims to be a valuable corporate partner in the communities where we have offices and facilities. Under the umbrella of Diageo C.A.R.E.S, Diageo employees take on service projects throughout the year – ranging from soup kitchens to zoos to Habitat for Humanity projects to beach cleanups. These are often projects that are suggested and organized by one or a group of employees who feel passionate about a particular cause or organization.

Diageo also helps in other communities when disaster strikes. In 2001, the company formed the Diageo Spirit of the Americas foundation to provide disaster relief to communities all across the country and around the world in their hour of need. Diageo employees accompany the relief supplies to each crisis zone and help distribute the aid, every step of the way. Recent Spirit of the Americas relief efforts include delivering 32,000 pounds of bottled water to victims of the Flint, Michigan water crisis, providing high-capacity generators and distributing almost 85,000 bottles of water in the aftermath of Super Storm Sandy, and delivering 50,000 pounds of food and emergency supplies to Haiti-based NGOs after a massive earthquake.

Content from this campaign

St. Croix Hotel & Tourism Association, St. Croix Chamber of Commerce & Diageo USVI Award $17,500 in Scholarships
ST. CROIX, USVI, September 27, 2016 /3BL Media/ -- On Friday, September 23, 2016, the St. Croix Hotel & Tourism Association, the St. Croix Chamber of Commerce and Diageo USVI awarded $17,500 in scholarship funds to four local students. The St. Croix Hotel & Tourism Association’s Richard Patrick Henry Hospitality Scholarship was formed in 2008 to assist local young...
Sep 27, 2016 11:15 AM ET
Diageo and WaterAid Announce Five Year International Partnership
Diageo, a global leader in beverage alcohol, today announces a five year partnership with WaterAid, an international NGO providing access to safe water and sanitation in some of the world’s poorest communities. Through this exciting new collaboration, the partners will use their collective influence to advocate universal access to safe water, sanitation and hygiene (WASH) at local, national...
Jul 12, 2016 10:45 AM ET
Brickyard 400 NASCAR Race Named in Honor of Veteran’s Charity Through Annual Crown Royal “Your Hero’s Name Here” Program
SUFFOLK, Va., July 7, 2016 /3BL Media/ – In just a few short weeks, racing fans from across the country will flock to Indianapolis for one of NASCAR’s biggest events of the summer. And despite being named the winner of the annual Crown Royal “Your Hero’s Name Here” program, which renames the Brickyard 400 after a deserving hero, retired U.S. Navy SEAL Jason Redman’s name won’t be displayed...
Jul 7, 2016 12:45 PM ET
Diageo and UNITAR Sign Strategic Partnership Agreement on Road Safety
June 2, 2016 /3BL Media/ - On 30 May 2016 at the United Nations Headquarters in Geneva, Diageo, a global leader in the beverage alcohol industry, and the United Nations Institute for Training and Research (UNITAR) signed a two-year partnership agreement to collaborate to build institutional and individual capacity to reduce traffic death and injuries, and improve road safety globally. ...
Jun 2, 2016 1:15 PM ET
Diageo & Crown Royal Relief Efforts for Alberta Wildfire Victims
The Canadian province of Alberta is currently facing one of the worst natural disasters in recent years, as they battle wildfires that span 400,000 acres, and are expected to burn for months. The fires continue to devastate the area.  Diageo and Crown Royal have mobilized efforts to bring some relief to those in the affected area. Earlier this week, with help from partners at the Bridge...
May 13, 2016 11:10 AM ET