Corporate Giving & Engagement: Nice to Have or Have to Have?

When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between corporate giving and engagement programs being “nice to have” and “have to have.” Strategic, successful corporate giving and engagement programs have a few key things in common. We’ve identified four hallmarks of the strategic approach:

  • Executive Support
  • Authentic Intent
  • Values Alignment
  • Increasing Employee Participation

Whether you are currently running a CSR program or thinking about it, read this series to learn how to make 2016 the year of strategic corporate responsibility!

Videos from this campaign

Content from this campaign

Philanthropy & Cause Initiatives

The sgENGAGE Podcast Episode 118: How Companies Can Engage on #GivingTuesday
Blackbaud's Gary Levante and JetBlue's Icema Gibbs share how their respective companies celebrate #GivingTuesday and how the day connects to the rest of their CSR programs and overall business strategy.

Innovation & Technology

The Role of Technology in Corporate Giving
Now, more than ever before, technology is helping companies focus more time on strategy and measuring their return on investment in social and business objectives.

Responsible Business & Employee Engagement

Corporate Giving & Engagement: Increasing Employee Participation
One of the hallmarks of a strategic CSR program is emphasis on Increasing Employee Participation.

Philanthropy & Cause Initiatives

Corporate Giving & Engagement: Values Alignment
One of the hallmarks of a strategic CSR program is aligning your program with your business values.

Social Impact & Volunteering

Corporate Giving & Engagement: Authentic Intent
One of the hallmarks of a strategic CSR program is Authentic Intent.

Social Impact & Volunteering

Corporate Giving & Engagement: Executive Leadership Support
One of the hallmarks of a strategic corporate giving and engagement program is genuine Executive Leadership Support.

More from Blackbaud Corporate Solutions

  1. Customer Impact Stories
    At Blackbaud we are committed to honoring and elevating the great work being done by our customers by sharing their impact stories.

  2. Employee Engagement and Volunteering Best Practices with AngelPoints
    Why should you care about employee engagement?Did you know that US companies lose $11 billion annually due to employee turnover? Or that 70% of young...

  3. Tracking Outcomes: Powering Impact Measurement for the Giving Community
    Philanthropy isn't changing--it already has. The shift from traditional giving to social impact investing is upon us. You can be at the forefront of...

  4. 2019 Blackbaud Social Responsibility Report
    Read Blackbaud's 2019 Social Responsibility Report for a comprehensive overview of our social responsibility, governance, and ethical practices in...

  5. What Black History Month Means to Blackbaud Employees
    At Blackbaud, we know that everyone has a story and that the diverse backgrounds, viewpoints and experiences of our employees make us a better team...

  6. Corporate Giving & Engagement: Nice to Have or Have to Have?
    When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between...

  7. The Role of Technology in Corporate Giving
    Technology is empowering corporations to maximize the impact of their giving and CSR efforts, making it increasingly important to stay informed on...

  8. Employee Engagement White Papers
    Thinking About Sustainability?The Business Case for Sustainability Employee EngagementAre You Ready to Take Your EVP to the Next Level?Cost-Effective...

  9. The Champions for Social Good Podcast Series
    The Champions for Social Good podcast brings together thought leaders and practitioners in the social good movement to share learnings, educate and...

  10. Corporate Volunteering: Helping Employees Give Back
    Particularly in these times, where the news is dominated by troubling stories, there is perhaps no better way to enhance your image and stand out from...