Corporate Giving & Engagement: Nice to Have or Have to Have?
When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between corporate giving and engagement programs being “nice to have” and “have to have.” Strategic, successful corporate giving and engagement programs have a few key things in common. We’ve identified four hallmarks of the strategic approach:
- Executive Support
- Authentic Intent
- Values Alignment
- Increasing Employee Participation
Whether you are currently running a CSR program or thinking about it, read this series to learn how to make 2016 the year of strategic corporate responsibility!