Corporate Giving & Engagement: Nice to Have or Have to Have?

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Corporate Giving & Engagement: Nice to Have or Have to Have?

When it comes to attracting and retaining clients and talent, and to making a difference as a good corporate citizen, the lines are blurring between corporate giving and engagement programs being “nice to have” and “have to have.” Strategic, successful corporate giving and engagement programs have a few key things in common. We’ve identified four hallmarks of the strategic approach:

  • Executive Support
  • Authentic Intent
  • Values Alignment
  • Increasing Employee Participation

Whether you are currently running a CSR program or thinking about it, read this series to learn how to make 2016 the year of strategic corporate responsibility!

Videos From This Campaign

Content from this campaign

The Role of Technology in Corporate Giving
Technology is empowering corporations to maximize the impact of their corporate giving and CSR efforts in the community. These days, your reputation in the community is very much tied to your bottom line, so there couldn’t be a better time to ask yourself: am I utilizing technology to its fullest in my CSR efforts? Watch the short video and hear how technology lets one company focus more time...
Jun 30, 2016 3:15 PM ET
Corporate Giving & Engagement: Increasing Employee Participation
One of the hallmarks of a strategic CSR program is emphasis on Increasing Employee Participation. On one hand, your customers are demanding more from your company every day. On the other, your employees— and the talent you want to bring on board—are demanding more, too. Study after study shows that employees today— especially Millennials—are looking for a sense of purpose to be embedded in...
May 12, 2016 7:35 AM ET
Corporate Giving & Engagement: Values Alignment
One of the hallmarks of a strategic CSR program is aligning your program with your business values. We know that businesses are most effective when they have thoughtful strategies in place that keep them focused and moving toward the right growth targets. The same is true for corporate giving strategies. It isn’t enough to say you want to do good work—you’ve got to do the right kind of good...
May 9, 2016 7:35 AM ET
Corporate Giving & Engagement: Authentic Intent
One of the hallmarks of a strategic CSR program is Authentic Intent. Strategic corporate giving and engagement programs are moving away from transactional or one-time giving models, and are instead working to form meaningful ongoing relationships with nonprofit partners. In fact, 75% of companies represented in America’s Charities Snapshot 2015 agree that they have strong relationships with...
May 5, 2016 7:35 AM ET
Corporate Giving & Engagement: Executive Leadership Support
One of the hallmarks of a strategic corporate giving and engagement program is genuine Executive Leadership Support. Data shows that the more executive support a CSR program has, the better it fares in the long run. According to America’s Charities Snapshot 2015, 83% of corporate executives believe the most important factors for a successful corporate responsibility program...
May 2, 2016 7:30 AM ET