DISNEY CITIZENSHIP: LIVE HEALTHIER
Live Healthier: Disney Citizenship believes that healthy living should be simple and fun. When the most nutritious choice is also the easiest, most entertaining choice, we all win. We recognize our unique ability to help parents and kids make positive lifestyle choices. We partner with parents and engage kids in ways only Disney can. And we make it fun. From healthy lifestyle messages woven into kids’ programming to the Mickey Check, a tool that makes it easier to identify nutritious choices, and “TRYathlons” that encourage kids to try healthy new things– we empower kids and families to enjoy healthier lifestyles. In 2006, Disney became the first major media company to establish nutrition guidelines, which associate our brands and characters with more nutritionally balanced foods. Six years later, we took the next important step to support better choices for families when we became the first major media company to set industry-leading standards for food advertising on programming targeting kids and families. We believe that inspiring healthier lifestyles today will create a brighter tomorrow.