Drive it Home from The Allstate Foundation and National Safety Council

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Drive it Home from The Allstate Foundation and National Safety Council

Drive it Home, created by parents for parents, is specifically targeted at parents after their teen gets a driver’s license; that is one of the deadliest years in a person’s life. Drive it Home uses a variety of video and graphic styles, including humor to capture the attention of parents, educate them on the real dangers facing their teens and help them provide ongoing coaching tips for recently licensed teen drivers.

Content from this campaign

100 Deadliest Days for Teen Drivers Starts This Weekend
Itasca, IL, May 27, 2014 /3BL Media/ – Today, the National Safety Council (NSC) and The Allstate Foundation announced the launch of a new program called Drive it Home to educate parents with new teen drivers in Texas. The announcement comes just days before the start of a period commonly known as the 100 deadliest days for teen drivers....
May 27, 2014 12:10 PM ET
The Allstate Foundation and National Safety Council Award New Car to Grand Prize Winner of the ‘Drive it Home’ Campaign
Northbrook Ill, November 14, 2013 /3BL Media/– One of the most dangerous years in a person’s life is the first 12 months after getting a driver’s license. Thanks to Lance Milton’s decision to attend a Drive It Home event to help prepare his teen daughter for that first year, the family has a new car. The Allstate Foundation and National Safety Council handed over the keys of a 2014 Chevy Cruze...
Nov 14, 2013 1:10 PM ET
Two-Thirds of Parents Wish They Spent More Time Teaching Their Teen to Drive in High-Risk Situations
NORTHBROOK, Ill., March 15, 2013 /3BL Media/ – Research from The Allstate Foundation shows nearly half of parents express regret about not monitoring their teen driver after they get a license, and more than two-thirds wish they spent more time practicing driving with their teen in high-risk situations. To help educate parents...
Mar 15, 2013 8:30 AM ET

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