Earthwards®: Moving Toward a Healthy Future

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Earthwards®: Moving Toward a Healthy Future

At Johnson & Johnson, our top priority is health—health of people and the planet. That’s why we set aggressive corporate wide goals to reduce our environmental impact, outlined in our Healthy Future 2015 goals. To this end, we established the proprietary Earthwards® process for developing and marketing greener products through lifecycle analysis. Every Earthwards® recognized product must achieve a greater than 10 percent improvement in at least three of the seven goal areas: 

  • Materials used
  • Packaging reduction 
  • Energy reduction 
  • Waste reduction
  • Water reduction
  • Positive social impact or benefit
  • Product innovation

Earthwards® refers to a process; it is not an ecolabel. At Johnson & Johnson, we recognize that environmental stewardship is not just good for the people and the environment, it’s good for business.

Below is a research study, commissioned by Johnson & Johnson: The Growing Importance of More Sustainable Products In The Global Healthcare Industry

To learn more about products that have received Earthwards® recognition click here.

Videos From This Campaign

Content from this campaign

A New Milestone in the Journey Toward Sustainable Palm Oil
By Simon Perry, Sourcing Manager for Sustainable Palm Oil, Johnson & Johnson Consumer Group In the past, we’ve told you about Johnson & Johnson’s support of sustainable palm oil, like this blog post ...
Feb 19, 2013 4:45 PM ET
Let Me Run
"Let Me Run" is a non-profit organization that shows boys how pounding the pavement can help them build healthy, lasting relationships. Morry Alter takes us on their inspiring journey. About Johnson & JohnsonThe values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the needs and well-...
Jan 7, 2013 10:30 AM ET
Greener Products Essential to Sustainable Healthcare
(3BL Media) June 27, 2012 - Recognizing that human health is connected to the health of the planet, healthcare providers and suppliers are making strides to reduce their environmental impact. A major component of this is through greener products and supplies. Lara Sutherland, an expert in sustainable purchasing, can attest to this. As Director of Business Membership for...
Jun 27, 2012 12:00 PM ET
Green Chemistry Drives Innovation
(3BL Media) June 4, 2012 - With thousands of new drugs and medicines entering the market every year and chemistry touching nearly every part of our lives, there is an urgent need to develop chemical compounds in a responsible and sustainable manner. It is with an understanding of this need that Johnson & Johnson and its operating companies have been moving towards “green chemistry” as part...
Jun 4, 2012 7:45 PM ET
Johnson & Johnson’s Earthwards™ Process Drives Sustainable Product Design
(3BL Media / theCSRfeed) New Brunswick, NJ – March 1, 2012 – Johnson & Johnson added 19 new products to its EARTHWARDS™ portfolio  - 15 in 2011 and four to date...
Mar 1, 2012 4:00 PM ET