The Fair Trade Difference

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The Fair Trade Difference

Fair Trade Certified works unlike any other ethical label by enabling direct economic benefit for farmers, workers, and fishermen. It’s simple: each time you buy something that's Fair Trade Certified, you help drive additional money—called Community Development Funds—back to the people who worked hard to make that product according to rigorous Fair Trade standards. This unique piece of our model is designed to close the gap between you and the people behind your products—to empower us all to make a shared investment in the communities that provide for us, reverse the damaging effects of poverty and injustice, and turn every shopping trip into an opportunity to make an immediate and lasting difference in the world. That’s the Fair Trade Difference.

Content from this campaign

In Their Words: an Open Letter From Family-Owned Farm Wholesum Harvest
Last month I had the opportunity to interview farm workers at Wholesum Harvest’s Fair Trade Certified™ tomato farm in Amado, Arizona.  I’ve spoken with many farm workers during my three years at Fair Trade USA, but this assignment had me nervous. Wholesum Amado represents a new frontier for Fair Trade. Last year, it...
Oct 19, 2017 10:00 AM ET
What Fair Trade Actually Means—and 4 Products You Can Feel Good About Buying
What do Patagonia, Keurig, and Costco have in common? At first glance, not a lot. One brand makes activewear, one sells coffee, and another sells… well, just about everything in between. But they have one important similarity you may not know about: They all sell fair trade products ranging from tea and coffee to apparel, body care, and home goods. And that phrase signifies a lot...
Oct 17, 2017 9:00 AM ET
The Fair Trade Difference Campaign Launch
Today we release a powerful 5-minute documentary video to kick off the Fair Trade Difference campaign and pledge drive. The purpose of the video and two-week campaign is to tell the story of Fair Trade in full color, and to inspire commitment to shopping Fair Trade by signing a pledge. As a whole, the Fair Trade...
Oct 16, 2017 5:00 PM ET