The Future of Business Citizenship

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The Future of Business Citizenship

For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.

MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.

Content from this campaign

In the Future, Companies Will Survive Only if They Help Solve Big Social Problems
Original article on Forbes This article is by Paul Klein, founder and president, Impakt, and Milinda Martin, vice president, community investment,...
Dec 9, 2014 9:00 AM ET
China’s 382 Million Millennials Demand Corporate Social Responsibility
A vast majority of millennials across the world expects brands to engage in corporate social responsibility—and China is no different, according to a new report. A survey by communications agency MSL Group that questioned 8,000 milllennials...
Oct 24, 2014 8:50 AM ET
Rethinking Business Citizenship
By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of ...
Oct 8, 2014 9:00 AM ET
If You’re Not Where Millennials Expect You to Be, You’re Nowhere
By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose +...
Oct 7, 2014 9:00 AM ET
Why and How Businesses Need To Partner With Millennials, To Better Manage Resilience, Relevance & Resonance in Troubled Times
By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP On June 3, MSLGROUP revealed some key findings of the survey conducted in 16 countries, interviewing 8000 millennials to explore and understand what active citizenship...
Jun 16, 2014 10:10 AM ET