ING Run For Something Better®

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ING Run For Something Better®

The ING Run For Something Better (ING RFSB) program was developed to introduce kids to the benefits of running, a habit of physical fitness, and healthy lifestyle choices.  In the United States, childhood obesity is one of the most significant health concerns facing us today.  Educating kids about the importance of living an active lifestyle is the cornerstone of the ING Run For Something Better program.

ING Run For Something Better has three core components:

Final Mile Race Days – These culminating events are in association with ING U.S.-sponsored marathons and ING KiDS ROCK events. Participating students typically run a half or full marathon in the weeks leading up to these races, which feature a “final mile run,” medals, T-shirts, celebrity appearances and, of course, orange laces!

The Orange Laces Campaign – ING U.S. created a special campaign to encourage others to support the cause by making their own contribution. When someone donates $10 or more to ING Run For Something Better, ING U.S. will give them a special pair of orange shoelaces as a token of appreciation to show that they are “tied” to supporting kids fitness.  One hundred percent of each donation goes directly to the beneficiary ING Run For Something Better programs.

School Grant Program – In partnership with the National Association for Sport and Physical Education (NASPE), ING U.S. provides grants up to $2,500 to a minimum of 50 schools from across the nation annually in support of an existing school-based running program or to start a new one.

  • More than 175,000 students nationwide have participated in ING RFSB-supported programs and have run over 5 million miles.
  • ING RFSB has raised more than $1.7 million through public donations.
  • Nationally, ING U.S. has contributed over $4 million to school and community organizations that support running initiatives.

FMRs from this campaign

ING Run For Something Better® Grant Program Now Open
December 17, 2013 /3BL Media/ - During 2014, ING U.S. is giving schools nationwide a unique opportunity to help students discover a passion for running and living a healthy lifestyle through its ING Run For Something Better School Awards.  In partnership with the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), ING U.S.
Dec 17, 2013 11:15 AM ET
ING U.S. Awards More Than $100,000 in Grants to Combat Childhood Obesity
September 17, 2013 /3BL Media/ - ING U.S. today announced that it has awarded 59 schools from 26 states across the U.S. with up to $2,500 grants to help students combat childhood obesity by getting them more active through school-based running programs.
Sep 17, 2013 10:35 AM ET
Hundreds of Philly Kids to Battle Obesity at ING KiDS ROCK
More than 1,200 local kids participate in youth fitness program One mile fun run takes place Thursday, Sept. 12 at Belmont Plateau Olympian Rod Dixon to encourage, inspire kids to love running  
Aug 27, 2013 9:45 AM ET
Battling Back Against Obesity: ING KiDS ROCK Nashville Returns
More than 7,000 local kids participate in youth fitness program Olympians Rod Dixon and Jim Ryun to encourage, inspire a love of running One mile fun run takes place Sunday, April 28 at LP Field
Apr 26, 2013 11:45 AM ET
ING Run For Something Better® Grant Program Now Open
Dec. 4, 2012 /3BL Media/ - This holiday season, ING U.S. is celebrating its fourth year of giving schools nationwide a unique opportunity to help students discover a passion for running and living a healthy lifestyle through its ING Run For Something Better School Awards.
Dec 4, 2012 3:00 PM ET

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