ING Run For Something Better®
The ING Run For Something Better (ING RFSB) program was developed to introduce kids to the benefits of running, a habit of physical fitness, and healthy lifestyle choices. In the United States, childhood obesity is one of the most significant health concerns facing us today. Educating kids about the importance of living an active lifestyle is the cornerstone of the ING Run For Something Better program.
ING Run For Something Better has three core components:
Final Mile Race Days – These culminating events are in association with ING U.S.-sponsored marathons and ING KiDS ROCK events. Participating students typically run a half or full marathon in the weeks leading up to these races, which feature a “final mile run,” medals, T-shirts, celebrity appearances and, of course, orange laces!
The Orange Laces Campaign – ING U.S. created a special campaign to encourage others to support the cause by making their own contribution. When someone donates $10 or more to ING Run For Something Better, ING U.S. will give them a special pair of orange shoelaces as a token of appreciation to show that they are “tied” to supporting kids fitness. One hundred percent of each donation goes directly to the beneficiary ING Run For Something Better programs.
School Grant Program – In partnership with the National Association for Sport and Physical Education (NASPE), ING U.S. provides grants up to $2,500 to a minimum of 50 schools from across the nation annually in support of an existing school-based running program or to start a new one.
- More than 175,000 students nationwide have participated in ING RFSB-supported programs and have run over 5 million miles.
- ING RFSB has raised more than $1.7 million through public donations.
- Nationally, ING U.S. has contributed over $4 million to school and community organizations that support running initiatives.