Just Peachy

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Just Peachy

The Campbell Soup Company and the Food Bank of South Jersey have partnered together to launch Just Peachy, an delicious peach salsa which utilizes slightly blemished peaches NJ farmers normally discard. The salsa will be sold at local retailers with the potential proceeds, totaling nearly $100,000, benefitting the Food Bank of South Jersey and its nine hunger relief programs.

Stakeholder Benefits

This unique partnership blends together the skills and assets of many partners and brings benefits to all:

NJ Agricultural Community – Eastern Propak Farmer’s Cooperative, made up of 110 individual farmers, dumps nearly 850,000 pounds of peaches annually due to slight blemishes or inadequate size for sale at a cost of approximately $80,000. By donating some of these peaches to the Food Bank of South Jersey for the production of Just Peachy, the farmer’s cooperative saves dumping feeds, reduces landfill and helps to feed the food insecure population of South Jersey.

Food Bank of South Jersey – In 2011, the Food Bank of South Jersey distributed two million more pounds of food than planned for due to increased demand. With a growing food insecure population of more than 131,000 individuals, including 57,000 children, in Southern New Jersey, innovative funding solutions were needed. By selling a shelf stable product at retail which utilizes salvaged peaches, the Food Bank has created a new revenue stream which will become sustainable over time.

Campbell Soup Company - Campbell is dedicated nourishing our neighbors in our hometown communities, with a distinct focus on measurably improving the health of young people by reducing hunger and childhood obesity. Just Peachy has provided Campbell with the opportunity to leverage its assets as a food company, including manufacturing facilities, expertise and employee skills, to develop an innovative solution for hunger relief. The project provides an opportunity to bring the company’s Nourishing CSR platform to life by nourishing our employees by giving them an opportunity to apply their skills to create social impact, nourishing our planet by reducing landfill, nourishing our neighbors by supporting the Food Bank’s hunger relief programming and nourishing our consumers by giving them the opportunity to purchase this product at retail and become part of the solution.

Partners

Campbell Soup Company has developed the recipe for Just Peachy and is donating the manufacturing, materials and overhead. Hundreds of employee volunteers are providing labor. The Food Bank of South Jersey is providing the prepped peaches, donated by the Eastern Propak Farmer’s Cooperative. Many additional suppliers joined the partnership and contributed ingredients and packaging materials. These partners include: Morton Salt, Sun Brite, Nature’s Quality, Mizkan America’s Inc., The Garlic Company, Owen Illinois, International Paper, Silgan and Rock Tenn.

FMRs from this campaign

Campbell Soup Company and Food Bank of South Jersey Partner for Second Year on “Just Peachy” Salsa
CAMDEN, N.J., August 28, 2013 /3BL Media/ – Campbell Soup Company (NYSE:CPB) and the Food Bank of South Jersey (FBSJ) are rolling out the second season of Just Peachy salsa, a delicious salsa made from New Jersey peaches.
Aug 28, 2013 8:30 AM ET
Feeding the Hungry is Just Peachy
By: Amanda Bauman, Manager – Community Affairs, Campbell Soup Company Each year during peach season, Glassboro, NJ, farmer Anthony Yula’s 90 year-old grandfather stares into a dumpster full of peaches, grumbles and says, “These peaches are perfectly fine – so why aren’t they going anywhere?”
Aug 1, 2012 8:15 PM ET
Campbell Soup Company And Food Bank Of South Jersey Launch “Just Peachy” Salsa To Raise Funds For Hunger Relief
(3BL Media) Camden, NJ - August 1, 2012 - Campbell Soup Company (NYSE:CPB) and the Food Bank of South Jersey (FBSJ) today launched Just Peachy, a delicious salsa made from New Jersey peaches. The new product is expected to raise more than $100,000 and deliver a sustainable revenue stream for the Food Bank of South Jersey’s hunger relief programs.
Aug 1, 2012 3:45 PM ET