The Campbell Soup Company and the Food Bank of South Jersey have partnered together to launch Just Peachy, an delicious peach salsa which utilizes slightly blemished peaches NJ farmers normally discard. The salsa will be sold at local retailers with the potential proceeds, totaling nearly $100,000, benefitting the Food Bank of South Jersey and its nine hunger relief programs.
This unique partnership blends together the skills and assets of many partners and brings benefits to all:
NJ Agricultural Community – Eastern Propak Farmer’s Cooperative, made up of 110 individual farmers, dumps nearly 850,000 pounds of peaches annually due to slight blemishes or inadequate size for sale at a cost of approximately $80,000. By donating some of these peaches to the Food Bank of South Jersey for the production of Just Peachy, the farmer’s cooperative saves dumping feeds, reduces landfill and helps to feed the food insecure population of South Jersey.
Food Bank of South Jersey – In 2011, the Food Bank of South Jersey distributed two million more pounds of food than planned for due to increased demand. With a growing food insecure population of more than 131,000 individuals, including 57,000 children, in Southern New Jersey, innovative funding solutions were needed. By selling a shelf stable product at retail which utilizes salvaged peaches, the Food Bank has created a new revenue stream which will become sustainable over time.
Campbell Soup Company - Campbell is dedicated nourishing our neighbors in our hometown communities, with a distinct focus on measurably improving the health of young people by reducing hunger and childhood obesity. Just Peachy has provided Campbell with the opportunity to leverage its assets as a food company, including manufacturing facilities, expertise and employee skills, to develop an innovative solution for hunger relief. The project provides an opportunity to bring the company’s Nourishing CSR platform to life by nourishing our employees by giving them an opportunity to apply their skills to create social impact, nourishing our planet by reducing landfill, nourishing our neighbors by supporting the Food Bank’s hunger relief programming and nourishing our consumers by giving them the opportunity to purchase this product at retail and become part of the solution.
Campbell Soup Company has developed the recipe for Just Peachy and is donating the manufacturing, materials and overhead. Hundreds of employee volunteers are providing labor. The Food Bank of South Jersey is providing the prepped peaches, donated by the Eastern Propak Farmer’s Cooperative. Many additional suppliers joined the partnership and contributed ingredients and packaging materials. These partners include: Morton Salt, Sun Brite, Nature’s Quality, Mizkan America’s Inc., The Garlic Company, Owen Illinois, International Paper, Silgan and Rock Tenn.