#LikeAGirl

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#LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s confidence.

Always is kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

Learn more about what Always is doing to empower girls everywhere

Content from this campaign

Millions of Girls Are Doing Amazing Things #LikeAGirl
Last summer, we launched our Always #LikeAGirl campaign to shed a light on the power of words and how the commonly-used phrase “like a girl”—often used as an insult—can have a significant effect on girls’ self-confidence. Seen by more than 85 million...
Mar 17, 2015 10:00 AM ET
Always®, Together with Millions of Girls Around the World, Including Olympic Hockey Star Hilary Knight, Determined to Make #LikeAGirl Mean Amazing Things
The majority of women (67 percent) who were aware of the #LikeAGirl video agree that the perception of the phrase should be changed, while less than half (49 percent) of those unaware of the video agree.  More than 60 percent of women aware of #LikeAGirl video agree that if everyone started using “like a girl” as a positive phrase rather than an insult, girls would be more...
Mar 3, 2015 10:40 AM ET
P&G's Always Brings #LikeAGirl Video to the Superbowl
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. In June P&G's Always kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and made a start by showing them that...
Jan 26, 2015 9:40 AM ET

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