Link Between Brand & Sustainability

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Link Between Brand & Sustainability

Does a company that invests in sustainability increase its brand value? What parts of sustainability performance seem to drive brand? This is the first of five posts about a new, broad, multi-year study that shows that the connection between sustainability performance and brand value has increased dramatically during the past year. The study has also revealed that some aspects of sustainability are more closely related to brand, than others.

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A Link Between Stock Exchange Membership and CSR Performance
By Bahar Gidwani CSRHub recently examined corporate social responsibility (CSR) and sustainability rating data for the 18,991 companies in fourteen major stock exchanges.  Despite the fact that CSRHub includes 64 million pieces of data from more than 380 sources, there is enough data to rate...
Jun 2, 2015 10:05 AM ET
Which Sustainability Factors Are Most Linked to Brand Strength?
By Bahar Gidwani Part 5 of our 5-part series In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating.  The overall correlation between these large sets of...
Aug 20, 2013 10:45 AM ET
The Relationship Between Brand and Sustainability Is Getting Stronger
By Bahar Gidwani Part 4 of our 5-part series. In the last post in this series, we examined our finding that brand strength and sustainability are correlated.  We found evidence that the relationship we have discovered between Brand Finance’s Brand Strength Index and...
Jul 31, 2013 10:20 AM ET
Is The Correlation Between Brand Strength and Sustainability Due to Random Chance?
By Bahar Gidwani Part 3 of a 5-part series In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s...
Jul 24, 2013 11:00 AM ET
There is a Strong Link Between Brand Strength and Sustainability
By Bahar Gidwani Part 2 of a 5 part series In a previous post, we laid the foundation for comparing a huge database on brand strength with the world’s largest database on corporate sustainability.  Our analysis follows for a strong correlation between the Brand Finance Brand Strength Index (BSI) and...
Jul 17, 2013 9:00 AM ET

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