Michelin Group Celebrates 125th Anniversary with Quest for Adventure
Michelin Group’s 125th Anniversary - Michelin’s Quest for Adventure
For 125 years, Michelin has enabled travelers to hit the open road, travel the world and seek adventure.
To celebrate this milestone, Michelin is launching a treasure hunt across the United States with the world’s largest location-based activity: geocaching.
The program launched in the United States in September when 1,600 digital tire pressure gauges shaped like the iconic Michelin Man will be hidden in caches across the country. Using their GPS enabled device, adventure seekers will be invited to navigate to locations scattered around the country where these caches are hidden.