Michelin Group Celebrates 125th Anniversary with Quest for Adventure

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Michelin Group Celebrates 125th Anniversary with Quest for Adventure

Michelin Group’s 125th Anniversary - Michelin’s Quest for Adventure

For 125 years, Michelin has enabled travelers to hit the open road, travel the world and seek adventure.
To celebrate this milestone, Michelin is launching a treasure hunt across the United States with the world’s largest location-based activity: geocaching.

The program launched in the United States in September when 1,600 digital tire pressure gauges shaped like the iconic Michelin Man will be hidden in caches across the country. Using their GPS enabled device, adventure seekers will be invited to navigate to locations scattered around the country where these caches are hidden.

Go to the Michelin Quest site

Content from this campaign

The Michelin Man Travels 1.3 Million Miles in the Spirit of Mobility and Adventure
GREENVILLE, S.C., Feb. 17, 2015 /3BL Media/ – Michelin North America celebrates the end to a remarkable journey and a groundbreaking nationwide geocaching contest that marked the tire maker’s 125th anniversary as a global company.  “Michelin’s Quest for Adventure” started with an open invitation for geocachers to request and then place a tire pressure gauges shaped like the Company’s...
Feb 17, 2015 12:00 PM ET

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