PROMOTE & PROTECT AMERICA’S PUBLIC LANDS
The North Face President Todd Spaletto and U.S. Department of the Interior Secretary Sally Jewell today announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC). The North Face is making a donation of $250,000 to the 21CSC and also today launched a new commercial campaign as a key component of the initiative, featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land” by two-time Grammy nominee My Morning Jacket (www.itunes.com/thenorthface). The song is available on iTunes, with more than half of each download going to 21CSC as My Morning Jacket will donate their portion of the proceeds to the initiative. Monies raised will create jobs for youth and returning veterans through 21CSC projects on public lands across the nation – from Golden Gate National Recreation Area to Everglades National Park.