Pernod Ricard: Promoting Responsible Drinking

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Pernod Ricard: Promoting Responsible Drinking

From the beginning, Pernod Ricard has made promoting responsible drinking the centrepiece of its CSR engagement. In alignment with its baseline position as a Créateurs de convivialité, Pernod Ricard is thus fully committed to promoting responsible conviviality.

Click here for Pernod Ricard CSR At-A-Glance.

Content from this campaign

Pernod Ricard USA Brands Sponsoring Campaign on TouchTunes Digital Jukeboxes Nationwide to Reinforce Drinking Responsibly and Traveling Safely
NEW YORK, September 14, 2016 /3BL Media/ – Pernod Ricard USA’s Absolut® Vodka, Malibu® and Jameson® Irish Whiskey brands are sponsoring the first integrated, local transit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide....
Sep 14, 2016 12:25 PM ET
Renewal of the Pernod Ricard & Erasmus Student Network Partnership
Paris, January 28, 2016 /3BL Media/  --  For the 6th year running, Pernod Ricard and Erasmus Student Network (ESN) have renewed their partnership for European program Responsible Party on January 26th in Brussels. Since 2010, the Group and the pan-European association ESN, supported by the European Commission and assisting exchanged students in more than 37 European countries, jointly organize...
Jan 28, 2016 1:45 PM ET
As the Holidays Approach, Pernod Ricard Expands Its Measures Promoting Responsible Drinking
Paris, December 15, 2015 /3BL Media/ -- Increasingly committed to promoting responsible drinking, Pernod Ricard is extending its Wise Drinking programme by gradually adding, as inventories are renewed, the address to the back labels on all its bottles, across its entire brand portfolio. The application of the...
Dec 15, 2015 1:10 PM ET
Pernod Ricard is Committed to the Responsible Distribution of Alcoholic Beverages
While holding its 5th Responsib’All Day, Pernod Ricard announces today that it is enlisting its salesforce to promote the Key Principles of the Responsible Distribution of alcoholic beverages. The goal? To involve retailers (Bars, Hotels, Restaurants and supermarkets) in promoting the principles of responsible drinking based on the guidelines issued by health authorities....
Jun 15, 2015 3:15 PM ET
During the Holiday Season, Get the Wise Drinking Reflex with Pernod Ricard Before Getting Behind the Wheel
Paris, December 11, 2014 /3BL Media/ -- Following the launch in May 2014 of the Wise Drinking mobile application, new features have been added to enable consumers to monitor their alcohol intake. Users can now test their knowledge of responsible drinking through a “responsible quiz” made up of 17 challenges, each containing 5 questions. The holiday season is the perfect time for families or...
Dec 11, 2014 2:05 PM ET