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Pharm Exec's 2013 Emerging Pharma Leaders
Meet the Emerging Pharma Leaders of 2013. These 15 trend setters represent the future of an industry that knows it must change: the question is how, and to what? Past successes in a small molecule world of big, undifferentiated mass markets combined with a complacent business culture, reinforced by long, leisurely product...
Dec 13, 2013 10:00 PM ET
Pharm Exec Industry Audit Graphs
Annual sales Of the top 10 in sales, only Johnson & Johnson, Abbott, and Roche were able to grow revenues; the others fell back into negative territory. ...
Dec 13, 2013 9:00 PM ET
Market Access is Dead: Patient Access is the New Prescription for Healthcare Marketing
Paradigms change when questions emerge the old paradigm can no longer answer. Market access has become a buzz word as access to markets is as significant a hurdle to product usage as registration itself. Initially a topic for pharmaceutical companies concerned about volume, it now affects all aspects of healthcare. We believe that the current understanding of market access will undergo a...
Dec 13, 2013 8:00 PM ET
Ever Bullish, Al Mann Says Afrezza is Coming in Mid-April
Post Exubera, inhaled insulin has been an uphill struggle with regulators. Alfred Mann and MannKind are nonetheless determined to push Afrezza, an ”ultra” rapid-acting mealtime insulin, over the regulatory peak and into the market. Will they succeed, or is MannKind doomed to play Sisyphus on mount FDA? It would be in large part due to the efforts of...
Dec 13, 2013 7:00 PM ET
Field Force Evolution: Adapting to a New Ecosystem
The ongoing changes, and challenges, to the way drug companies promote and sell products to their customers are too numerous to recount in one place. But there is one overarching factor that continues to influence every aspect of the decision-making process with respect to managing an effective professional sales operation:...
Dec 13, 2013 6:00 PM ET
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