Prius Plug-In MPG Challenge

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Prius Plug-In MPG Challenge

Toyota has launched the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000.
 
The Challenge – which consists of five separate waves of competition, each with up to eight challengers – awards those participants garnering the highest overall MPG over the course of a 30-day period. It kicks off with an event today in West Caldwell, N.J., to hand off vehicles to the first wave of challengers.
 
Participants will borrow a Prius Plug-in for 30 days. To be eligible to win, challengers must drive a minimum of 500 miles total and 75 miles each week. The highest overall MPG according to the Prius’ trip computer per 30-day challenge wins a $2,500 contribution, with second-place finisher earning $1,000 and the third-place finisher winning $500. All participating companies will also receive a $200 gas card.

Content from this campaign

Toyota Prius Plug-In MPG Challenge’s First Winner Averages 356 MPGe
The first wave of the Prius Plug-In MPG Challenge has been completed, and the winner is The Helping Hands Food Pantry. While competing against some stiff competition from other non-profits, the Helping Hands group managed to achieve the highest overall MPG with an astounding 356 MPGe over the 30-day period. If you’re not familiar with the ...
Jul 17, 2013 11:30 AM ET
Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge
WEST CALDWELL, N.J., July 10, 2013 /3BL Media/ – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencers will borrow Prius Plug...
Jul 10, 2013 2:05 PM ET
Toyota Introduces 2013 Prius Plug-in MPG Challenge
WEST CALDWELL, N.J., May 30, 2013 /3BL Media/ – Toyota announced yesterday the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000. The Challenge – which consists of five separate waves of competition, each with up to eight challengers – awards those participants garnering...
May 30, 2013 8:20 AM ET

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