PurPle: Purpose + People

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PurPle: Purpose + People

What it means to be a good corporate citizen has changed from Green (environment) to Blue (sustainability) to Purple (purpose + people). Tomorrow’s successful PurPle companies and brands will be the ones that work collaboratively with communities, governments, customers and organizations to co-create solutions to the world’s toughest problems. Moving from corporate social responsibility to collaborative social innovation will drive more rapid and meaningful change in society and in business because with collaboration and co-creation comes shared value and a mutually beneficial shared purpose in society.

MSLGROUP’S new PurPle offering is grounded in the new triple bottom line: purpose, participation and performance by putting people at the center of its proprietary strategic communications process that unlocks a company’s true north, ignites movements in society and drives shared value for the company and its stakeholders and communities it serves.

Content from this campaign

Tracing Purpose Back
Note: As a global firm born of multiple agencies that joined forces in 2009, MSLGROUP has a culturally diverse heritage: Parisian traditions on the one hand, American culture on the other and a dynamic and rapidly growing Asian voice. There are many points of origin for our global firm today. The stories of each are special.
Jun 30, 2014 5:25 PM ET
Even a Cookie can Have a Point of View
By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn’t a more relevant quote at MSLGROUP’s Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the...
Jun 18, 2014 4:35 PM ET
Game Changing Business Leaders Discuss Future of Citizenship #SB14sd
By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP As a business citizenship strategy and communications consultant for nearly two decades, I couldn’t help but notice how far business has come in understanding the value of putting...
Jun 17, 2014 5:20 PM ET
Don’t Make ‘Tactics’ the Enemy of Your Corporate Citizenship Strategy
By Anne Erhard, ‎SVP, Cause Marketing and Corporate Social Responsibility, MSLGROUP After attending...
Jun 11, 2014 3:10 PM ET
MSLGROUP’s Corporate & Brand Citizenship Practice Wins Two PRWeek Awards
We were thrilled and proud to be recognized at the annual PRWeek Awards in New York on March 20, 2014, where MSLGROUP won PR Product/Service of the Year for our PurPle (Purpose + People) methodology, and Nonprofit Campaign of the Year for our work with the March of Dimes’ imbornto campaign. Our signature PurPle approach seeks to put...
Mar 21, 2014 5:30 PM ET