The Purple Purse

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The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Content from this campaign

Allstate Foundation Purple Purse Challenge Raises Nearly $3.1 Million for Domestic Violence Survivors
NORTHBROOK, Ill., November 3, 2015 /3BL Media/ – More than 160 nonprofits banded together as part of the Allstate Foundation Purple Purse® Challenge, and through online donations and grants, to date raised nearly $3.1 million for domestic violence survivors across the country. The effort coincided with National Domestic Violence Awareness Month in October, a key fundraising time for domestic...
Nov 3, 2015 1:05 PM ET
Allstate Foundation Purple Purse Raises Nearly $2.5 Million for Domestic Violence Services
NORTHBROOK, Ill., Oct. 6, 2014 /3BL Media/ – The Allstate Foundation, through online donations and direct grants, raised nearly $2.5 million for domestic violence services during its Purple Purse Challenge that concluded late last week. YWCA Evanston-North Shore from Evanston, Ill., earned $311,407, the most of the nearly 140 participating organizations, and won the top prize of $100,000 from...
Oct 6, 2014 3:30 PM ET
Allstate Turns Chicago Purple to Bring Awareness of Domestic Violence
NORTHBROOK, Ill., Sept. 29 2014 /3BL Media/ – Last year, the Chicago Police Department logged 48,141 domestic violence-related calls. Recognizing the seriousness and breadth of the issue, The Allstate Foundation is stepping up to keep the conversation going here in Chicago. From the 151 bus to Allstate’s corporate headquarters, Chicagoland will be turning purple this October in support of...
Sep 29, 2014 12:35 PM ET
Allstate Foundation Survey Finds Nearly Two-Thirds of Hispanic Women Know a Victim of Abuse
NORTHBROOK, Ill., September 17, 2014 /3BL Media/ – According to a new national survey released by The Allstate Foundation, nearly two-thirds (64 percent) of Hispanic women say they have personally known a victim of some type of abuse and three-in-ten (30 percent) have personally been victimized. To raise awareness in the Hispanic community, The Allstate Foundation is...
Sep 17, 2014 6:05 PM ET
Kerry Washington Joins The Allstate Foundation to Spotlight Finances As A "Weapon of Choice" Used by Domestic Violence Abusers
September 16, 2014 /3BL Media/ - Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature...
Sep 16, 2014 3:45 PM ET