The Purple Purse

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The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Content from this campaign

Allstate Foundation Purple Purse Challenge® Raises $4.18 Million for Domestic Violence Programs
NORTHBROOK, Ill., Nov. 20, 2017 /3BL Media/ – Recent headlines about harassment and violence offer a reminder of the everyday reality faced by a larger group of U.S. women: those trapped in abusive domestic relationships. Without financial resources, these women can’t escape, care for themselves and their families, find housing or save for the future. Last month, Allstate Foundation...
Nov 20, 2017 10:20 AM ET
Allstate Foundation Awards $1.2 Million to Expand Programs for Domestic Violence and Financial Abuse Victims Nationally
NORTHBROOK, Ill., Feb. 1, 2017 /3BL Media/ – The Allstate Foundation, a leading advocate for victims of domestic violence and financial abuse, announced today $1.2 million in grants awarded to 20 domestic violence programs around the country. The grants aim to help expand financial empowerment services for approximately 30,000 survivors. It’s an especially important time for domestic...
Feb 1, 2017 12:00 PM ET
Allstate Foundation Purple Purse Challenge® Raises $3.75 Million for Domestic Violence Programs
NORTHBROOK, Ill., November 1, 2016 /3BL Media/ – Nearly 200 nonprofits stepped up as part of The Allstate Foundation Purple Purse® Challenge to raise $3.75 million through online public donations and Allstate Foundation grants for domestic violence survivors around the country. The effort coincided with National Domestic Violence Awareness Month in October, a key fundraising...
Nov 2, 2016 1:45 PM ET
Allstate Foundation Purple Purse Challenge Raises Nearly $3.1 Million for Domestic Violence Survivors
NORTHBROOK, Ill., November 3, 2015 /3BL Media/ – More than 160 nonprofits banded together as part of the Allstate Foundation Purple Purse® Challenge, and through online donations and grants, to date raised nearly $3.1 million for domestic violence survivors across the country. The effort coincided with National Domestic Violence Awareness Month in October, a key fundraising time for domestic...
Nov 3, 2015 1:05 PM ET
Allstate Foundation Purple Purse Raises Nearly $2.5 Million for Domestic Violence Services
NORTHBROOK, Ill., Oct. 6, 2014 /3BL Media/ – The Allstate Foundation, through online donations and direct grants, raised nearly $2.5 million for domestic violence services during its Purple Purse Challenge that concluded late last week. YWCA Evanston-North Shore from Evanston, Ill., earned $311,407, the most of the nearly 140 participating organizations, and won the top prize of $100,000 from...
Oct 6, 2014 3:30 PM ET

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