Report: Digital Persuasion

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Report: Digital Persuasion

Social media’s empowerment of the individual means anyone can be an influencer. That presents an opportunity and challenge to every cause-minded organization: What does influence truly mean and how do you harness it? To explore these questions, Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted an exhaustive study of more than 2,000 digitally engaged cause supporting adults. The study provides insight into the habits, behaviors, and motivations of these individuals, as well as information on how to engage them to produce greater awareness and support of causes.

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Content from this campaign

Digital Persuasion in Action Rule 5: Build a Digital Persuasion Dream Team by Ensuring All Staff are Members
In today’s digital world, cutting through the noise on social media is a constant challenge for brands. So how do businesses and organizations use digital platforms to create advocates for its brand or cause? Digital Persuasion. Amber Harris, ...
Dec 18, 2014 2:40 PM ET
Digital Persuasion in Action Rule 4: Never stop exploring. Use creative tactics to engage new audiences
Consider yourself a digital persuader or interested in how you or your organization can become one? Download a copy of the Digital Persuasion study, a comprehensive...
Jul 30, 2014 2:30 PM ET
Digital Persuasion Action Rule 3: Numbers numb, but stories get stored. Become an expert storyteller to create connections and drive action
Digital Persuasion in Action Rule 3: How Women for Women International Uses Social Media to Tell Stories that Create Connections and Drive Action By John Trybus “The single thing all women need in the world is inspiration, and inspiration comes from storytelling...
Nov 12, 2013 12:30 PM ET
Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel to Build Relationships Online and Offline
Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel to Build Relationships Online and Offline By John Trybus “Luxury” and “responsibility” are not always words that are used together, but that doesn’t have to be the case. For...
Nov 11, 2013 11:30 AM ET
Digital Persuasion in Action Rule 1: How the American Red Cross Builds Social Currency
         How did a 132-year old institution like the...
Nov 6, 2013 5:10 PM ET

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