Sustainability Awareness

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Sustainability Awareness

Increasing sustainability awareness by highlighting the voices of sustainability - business and civic leaders, experts, teachers, citizens from all walks of life and from across the Web. 

It starts with four editions of SID over two months - a Sustainability Information Diet - addressing the measurement of awareness using Google search numbers and how to address information overload by using online video to answer questions people are asking and to stand out from the crowd or, in Web terms, increase page rankings.

Content from this campaign

Finding Our Sustainability Leadership
"Google has already implemented image recognition software (no surprise there) into its consumer-facing Google Photos. The platform takes a look at the photo collections of each user and sets out to organize them by categories. That’s novel in and of itself, but it gets better: Consider that these categories used to only be classifiable by tags submitted by users themselves—...
Jun 24, 2016 4:30 PM ET
Spongy Parking Lots and Sustainability
It takes a drought sometimes for a fresh approach to catch on. An NPR Morning Edition program (January 2015) was about the urban planners in Los Angeles seeing the need to view the...
Aug 31, 2015 4:00 PM ET
Sustainability with Resiliency
Sustainability with resiliency is how I think about these two important concepts working together.  Which is why I started to pay more attention to those talking about resiliency and then created a new Resiliency and Communities collection on, voices of sustainability.  At first, I recognized that there is quite a bit out there on personal resiliency. Three...
Apr 28, 2015 12:30 PM ET
Solving the Heavy Content Requirements of Social Media
A recent study by the folks at Chief Marketer supports my experience with clients when it comes to social media. The content requirements of...
Sep 9, 2014 8:45 AM ET
Cows and Grasslands, Part II.
On Friday I published a post entitled, Sustainability: Cows, Sage Grouses, and Grasslands. It included reference to a newly released environmental documentary, Cowspiracy: The Sustainability Secret and two video interviews, one with Jeff Goebel...
Jul 28, 2014 2:00 PM ET