Sustainable Packaging/Recycling

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Sustainable Packaging/Recycling

The Coca-Cola Company -- the first company to introduce a beverage bottle made with recycled plastic -- has been focused on ensuring the sustainability of its packaging for decades.  It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled and re-used.

Content from this campaign

Pledge, Play & Recycle! Coca-Cola Enterprises and Tesco Launch Joint Campaign to Encourage Customers in GB to Recycle More
Coca-Cola Enterprises (CCE) and Tesco are teaming up in an attempt to boost recycling rates in Great Britain with a new online campaign to engage and educate consumers. From September, Tesco customers will be directed to a dedicated website for the ...
Sep 10, 2014 5:00 AM ET
‘Happiness Recycled’ Tour of France Launches at Rock en Seine Festival
Coca-Cola Enterprises is taking its popular Happiness Recycled mobile recycling tour to France, beginning with the three-day music festival, Rock en Seine. Equipped with innovative bins, a wide variety of games and even a flash mob or two, the tour aims to engage festival-goers in fresh and fun ways, helping them understand how small changes in their...
Aug 25, 2014 2:00 PM ET
Make A Habit To Break A Habit: Coca-Cola Enterprises Launches Challenge To Improve Recycling Habits At Home Through
· Only around half of all plastic bottles in both Great Britain and France are recycled, which is below the European average[1] · A pioneering six-month study with the University of Exeter observed recycling behaviours in 20 households in Great Britain and France to help...
Mar 31, 2014 5:15 AM ET
Blog: Understanding Consumer Recycling Behavior, by Joe Franses, Sustainability Director at Coca-Cola Enterprises
At Coca-Cola Enterprises (CCE), we talk a lot about moving beyond the four walls of our operations to influence our broader value chain.  We do this not only to reduce our own impacts but to explore new ways to create positive change on broader societal issues.  We are focused on unlocking innovation and collaboration with many partners to solve today’s tough...
Jun 12, 2013 12:00 PM ET
Recycle for the Future: Coca-Cola Enterprises Seeks to Transform At-Home Recycling
LONDON, May 20, 2013 /3BL Media/ - Coca-Cola Enterprises (NYSE/Euronext Paris: CCE), which manufactures, bottles and markets Coca-Cola products in Western Europe, has begun a ground-breaking study with 20 households in Great Britain and France to observe at-home recycling behaviors. The study will seek to understand why recycling rates are so low, despite people expressing strong beliefs...
May 20, 2013 6:00 AM ET