Tobacco harm reduction

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Tobacco harm reduction
Tobacco harm reduction is about offering less risky alternatives to regular cigarettes for those smokers who cannot, or choose not to, give up. 
Many in the scientific and public health community are advocating tobacco harm reduction as a credible public health policy that’s capable of helping the 1.3 billion people worldwide who currently choose to smoke despite the known health risks.
AT BAT, harm reduction continues to be at the core of our business strategy. We are committed to researching, developing and promoting a range of innovative tobacco and nicotine products to enable adult consumers to have a choice of less risky alternatives to regular cigarettes.
We hope the arguments being made by the scientific community, the industry and public health campaigners will demonstrate the need for policy makers to carefully consider the benefits of tobacco harm reduction and give it their full support.
We welcome the opportunity to contribute to making tobacco harm reduction a reality.


Content from this campaign

Step Inside British American Tobacco's Research Labs
As part of our commitment to transparency and world-class science, we actively encourage regulators and other scientists to visit our research facilities in the UK. Watch our video to see inside our state-of-the-art biology, chemistry and plant biotechnology labs and meet some of the scientists behind the research to develop less risky products. 
Apr 7, 2015 9:00 AM ET
British American Tobacco calls for Tobacco Harm Reduction to be Adopted as a Progressive Public Health Policy
May 29, 2014 /3BL Media/ - On World No Tobacco Day 2014, British American Tobacco is calling on the World Health Organisation (WHO) and Governments around the world to adopt a policy of tobacco harm reduction as a more progressive approach to tobacco regulation.   The WHO’s own estimates suggest there are now one billion smokers across the globe and by 2050 this number...
May 29, 2014 9:30 AM ET