Together Towards ZERO

Following commitments to 100% renewable electricity and ZERO carbon emissions at its breweries, Carlsberg asked itself whether it was possible to develop the most climate-friendly bar in the world. The answer? Probably!

As part of 170 hours of celebration to mark the brewer’s 170 years anniversary, Carlsberg has built a ZERO Carbon Windmill Bar at the historical Carlsberg District in Copenhagen.

The bar is powered completely by an integrated windmill and in true Danish-style, an attached bicycle which consumers can use to generate enough power to pour their beer in case of no wind. Following the recent Carlsberg advert starring Danish actor Mads Mikkelsen biking through Copenhagen, the sustainability innovation sends a clear signal to Carlsberg’s Danish provenance.

The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO.