Value Shared: Investing in a sustainable future for our business and society

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Value Shared: Investing in a sustainable future for our business and society

The concept of shared value underpins BAT's whole approach to sustainability. It's about investing in a sustainabile future for the business and society.

Through a detailed materiality process, including stakeholder dialogue and research, BAT have identified the three key areas that have the greatest significance to the business and its stakeholders. These form the Group's sustainability agenda:

  • Harm reduction
  • Sustainable agriculture and farmer livelihoods
  • Corporate behaviour

Content from this campaign

BAT's Integrity and Transparency Video: Exemplary Corporate Behaviour in Action
As part of our commitment to operating to the highest standards of corporate conduct and transparency, see how our employees in Malaysia are engaging openly with regulators, fighting tobacco trafficking, preventing youth smoking and building valued business partnerships with retailers. 
Apr 20, 2015 9:00 AM ET
British American Tobacco's Chief Executive on Creating Shared Value for the Business and Society
“The concept of shared value underpins our whole approach to sustainability. It is about investing in the future for our business and society. Sustainability is not a choice or something that is ‘nice to have’ – it is crucial to securing the future of our company and for creating shared value for our consumers, our shareholders and our stakeholders. It is not a...
Apr 13, 2015 9:00 AM ET
British American Tobacco Pledges Ongoing Commitment to ‘Shared Value’ in 2014 Sustainability Summary Report
March 30, 2015 /3BL Media/ - British American Tobacco publishes its latest ‘Value Shared’ Sustainability Summary report detailing how the company is investing in a sustainable future for its business and society. The new report covers how, in 2014, the company has enhanced its approach with the development of a new sustainability agenda focused on the most important...
Mar 30, 2015 9:00 AM ET
Investors Name BAT as Leader in Sustainability
BAT has been named an “Industry Leader” and received a prestigious award for its excellent sustainability performance. The recognition comes from sustainability investment specialists RobecoSAM, who have awarded BAT its highest Gold Class distinction in its 2015 edition of ‘The Sustainability Yearbook...
Jan 28, 2015 9:00 AM ET
A Day in the Life Video: Harm Reduction at BAT
Watch our video on a day in the life of BAT's scientists as they work to develop a next generation of less risky products. We know tobacco products pose real and serious health risks and the only way to avoid these risks is to not use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a...
Mar 24, 2014 5:00 PM ET