Caterpillar Turns Fast Fail Into Sustainable Success

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Caterpillar Turns Fast Fail Into Sustainable Success

By Jonathan Salem Baskin, Forbes
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Innovation at @CaterpillarInc Turns Fast Fail Into Sustainable Success via @jonathansalem @Forbes http://onforb.es/1QMoYvL
Friday, September 18, 2015 - 3:00pm

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Originally published on Forbes.com

In early 2011, a development team from Caterpillar chanced on an opportunity to pitch its work on its first hybrid-electric excavator to potential customers visiting the same plant in Japan. After four tries touting its environmentally-friendly benefits, however, an unexpected answer became impossible to ignore.

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Keywords: Responsible Production & Consumption | Caterpillar Inc. | Innovation & Technology | Responsible Business & Employee Engagement | sustainability

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