Cause Marketing Forum Hands Out Halo Awards; Unilever Hosts an Online Dialogue on its Sustainable Living Plans; MSL Group Offers "PurPle" Communications Service

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Cause Marketing Forum Hands Out Halo Awards; Unilever Hosts an Online Dialogue on its Sustainable Living Plans; MSL Group Offers "PurPle" Communications Service

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#CSR Min: http://3bl.me/tffhzm #TweetCMF Halo Award winners; #Unilever talks #Sustainable Living Plan; @MSL_Group offers “PurPle” comm svc

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Tuesday, June 5, 2012 - 5:15pm

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Procter and Gamble and UNICEF won Golden Halo Awards for overall excellence in cause marketing, at the Cause Marketing Forum conference held in Chicago. Other winners of Halo Awards include Coca-Cola and World Wildlife Fund, Zynga and Save the Children, and Toys “R” Us and Alex’s Lemonade Stand Foundation. Over 500 cause marketing professionals attended the Halo Awards event, voted in a “Perfect Pitch” contest, and celebrated the10th anniversary of CMF.

Unilever has held a 24-hour, global dialogue to coincide with the first year progress report on the Unilever Sustainable Living Plan. The online “Sustainable Living Lab” registered 4,000 comments from 2,200 people from 77 countries. The Lab provided a forum for topics raised in the report, from sustainable sourcing and consumer behavior change to waste and recycling.

MSL Group, the strategic communications network of the Publicis Groupe, has launched “PurPle,” a program that combines purpose plus people. Using the latest social and digital tools for collaborative social innovation, a team of more than 100 experts in cause, citizenship, sustainability, and related areas will be connected to guide companies and organizations in purpose-led business strategies that put people at the center.

 

For more information on these and other stories, go to thecsrminute.com

Video source: Cause Marketing Forum Hands Out Halo Awards; Unilever Hosts an Online Dialogue on its Sustainable Living Plans; MSL Group Offers "PurPle" Communications Service

Keywords: 3bl Media | Events, Media & Communications | CSR Minute | Corporate Social Responsibility | Proctor and Gamble | Publicis Groupe | Sustainable Living Plan | UNICEF | Unilever | cause marketing forum | csr

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CONTENT: Press Release