Cause Marketing Gets Political

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Cause Marketing Gets Political

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Cause Marketing Gets Political http://3bl.me/a8vhy5 via @Cone #WDYSF #CauseMarketing

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Monday, October 1, 2012 - 10:20am

CONTENT: Blog

With the first presidential debate less than a week away, the campaign trail continues intensify – as does cause marketing. While businesses typically steer clear of politics, several companies are stumping for the voter registration cause, striving to gain both brand supporters and political votes.

Kenneth Cole this week announced a partnership with Rock the Vote to make voter registration fashionable. Consumers can now purchase a limited edition Kenneth Cole “Rock the Vote” tote bag with a QR code that links directly to an online voter registration tool.

To read more on Cone's What Do You Stand For? blog, please click here.

Keywords: Social Impact & Volunteering | AWEARNESS and Rock the Vote | American voters | Election 2012 | Environment | Events, Media & Communications | National Voter Registration Day | Register To Vote | Responsible Production & Consumption | Rock the Vote | Vote the Environment

CONTENT: Blog