Cause Talk Radio Ep64: The Company That Cares the Most Wins Consumers' Hearts

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Cause Talk Radio Ep64: The Company That Cares the Most Wins Consumers' Hearts

More cause marketing research from Nielsen
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Want more #causemarketing research? Today's episode w/ Nielsen's Nic Covey on 'Consumers Who Care' study. http://bit.ly/1fm5DN

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Thursday, August 29, 2013 - 2:00pm

CAMPAIGN: Cause Talk Radio Weekly Podcast

CONTENT: Multimedia with summary

Today on CauseTalk Radio, Megan and Joe talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility. Nick discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens. We also explore fresh research on consumer willingness to put their money where their hearts are, to buy products from responsible companies and to even pay more for products and services that align with their social values. Tune in now for a show that will update you on the latest cause research from a company that's been analyzing what consumers are buying and why since 1923!

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Contact

Megan Strand
+1 (360) 977-3343
Cause Marketing Forum
Keywords: Events, Media & Communications | Events, Media & Communications | Research, Reports & Publications | cause-related marketing | cause marketing | cause marketing research | companies give back | company donate | consumer expectations companies | nielsen marketing research

CAMPAIGN: Cause Talk Radio Weekly Podcast

CONTENT: Multimedia with summary

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