Celebrate International Coffee Day With a Cup of Fair Trade Coffee

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Celebrate International Coffee Day With a Cup of Fair Trade Coffee

Coffee worker weighing coffee cherries

A selection of Fair Trade coffee

Coffee farmer picking coffee cherries

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Celebrate #InternationalCoffeeDay this weekend with @themanualguide by choosing #JustOneCup of @FairTradeCert coffee http://bit.ly/2fXi0db
Saturday, September 30, 2017 - 9:00am

CAMPAIGN: All About Coffee

CONTENT: Article

This article was originally posted on The Manual. 

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This year, celebrations of International Coffee Day start on Friday, September 29 and culminate on Sunday, October 1, resulting in probably the most alert weekend of 2017. It’s also a great time to join Fair Trade USA’s #JustOneCup campaign and support coffee farmers across the globe.

The coffee industry is booming — valued at something around $26 billion dollars — so you’d think coffee farmers would be feeling the benefits of our addiction. Unfortunately, that’s not the case. Today’s farmers are actually making less money than their grandparents. Plus, climate change is drastically reducing the amount of land that can grow coffee; The Climate Institute estimates a decrease as staggering as 50 percent by 2050. Given that 80 percent of American adults drink coffee, it’s time we get serious about being responsible consumers.

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Julie Clark
Fair Trade USA
Keywords: Events, Media & Communications | Agriculture | Awareness Day | Cause Marketing | Coffee | Consumer Engagement | Fair Trade Certified | Fair Trade USA | Fair Trade coffee | International Coffee Day | Responsible Production & Consumption

CAMPAIGN: All About Coffee

CONTENT: Article