Chevrolet Stands Strong with the American Cancer Society

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Chevrolet Stands Strong with the American Cancer Society

Chevrolet’s Purple Roads initiative helps patients get to treatment
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When you #PurpleYourProfile, you help @Chevrolet and @AmericanCancer try and put an end to cancer. Learn more: http://spr.ly/spyp
Tuesday, January 28, 2014 - 8:30am

CONTENT: Press Release

DETROIT, January 28, 2014 /3BL Media/ – Today Chevrolet announced it will donate $1  – up to a total of $1 million – for each Facebook and Twitter user who changes his or her profile to purple, the color of cancer survival, in time for World Cancer Day on Feb. 4.

The cancer treatment,” said Lin Mac Master, chief revenue marketing and communications officer for the American Cancer Society. “Patients are often too sick to drive themselves, and the demands of work and family life make it difficult for caregivers  to drive patients to all treatments. The need is even more acute in areas lacking reliable public transportation.

“Chevy’s generous contribution will help the American Cancer Society put cancer patients back on the road to recovery, helping us ensure those in need of a ride to potentially lifesaving treatment get one.”

According to Transportation and Cancer Care, an estimated 3.6 million Americans each year delay or have difficulty obtaining needed medical care because they lack affordable transportation.

The Purple Roads program joins Chevrolet’s ongoing support of the American Cancer Society, which includes the recent $1.1 million donation on behalf of partnering Chevrolet dealers to Making Strides Against Breast Cancer and 11 years of in-kind and monetary support for the Detroit Cattle Barons Ball.

For more information on the Purple Roads initiative and instructions on how to Purple Your Profile, visit chevy.com/purpleroads.

Keywords: Social Impact & Volunteering | American Cancer Society | Cancer Awareness | Chevrolet | Chevy | Events, Media & Communications | Purple Roads program | PurpleYourProfile | Responsible Business & Employee Engagement | Social Impact & Volunteering | World Cancer Day

CONTENT: Press Release

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