Christina Aguilera Sings for Yum! Brands Hunger Relief; Ford Teams with e-Cycle; New Belgium Brewing Cuts Waste - CSR Minute for August 9, 2012

Primary tabs

Christina Aguilera Sings for Yum! Brands Hunger Relief; Ford Teams with e-Cycle; New Belgium Brewing Cuts Waste - CSR Minute for August 9, 2012

tweet me:
#CSR Min: @TheRealXtina Sings for @yumbrands #Hunger Relief; @Ford Teams w/ @eCycle_LLC; @newbelgium Brewing Cuts Waste http://3bl.me/b79hf2

Multimedia from this Release

Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Thursday, August 9, 2012 - 2:30pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

Christina Aguilera will appear in a new PSA this fall for the Yum! Brands’ World Hunger Relief effort to benefit the United Nations World Food Programme. Yum! Brands annual campaign is the world’s largest private sector hunger relief initiative, active in more than 120 countries through 38,000 KFC, Pizza Hut, and Taco Bell restaurants and one million employees to raise awareness, volunteerism, and funds.

Ford has teamed up with e-Cycle, the mobile buyback and recycling company, to raise funds for Type 1 diabetes research. For the program, thousands of Ford employees will collect used mobile phones for shipment to e-Cycle’s facility where the devices will be recycled. For each device recycled, $1 will be donated to the JDRF, the Juvenile Diabetes Research Foundation.

A waste diversion report by New Belgium Brewing shows that the brewery diverted 94 percent of its waste from landfills last year. When spent grain and yeast, and plant sludge sent to local farms are included, the diversion rate adds up to 99.9 percent.

For more information on these and other stories, go to thecsrminute.com

Video source: Christina Aguilera Sings for Yum! Brands Hunger Relief; Ford Teams with e-Cycle; New Belgium Brewery Cuts Waste

Keywords: 3bl Media | Events, Media & Communications | CSR Minute | Christina Aguilera | Corporate Social Responsibility | Ford | Juvenile Diabetes Research Foundation | New Belgium Brewing | United nations world food programme | Yum! Brands | csr

CAMPAIGN: The CSR Minute

CONTENT: Press Release

parse.ly