Colgate-Palmolive and the Mars Agency's Partnership Awarded Silver Effie For Sustainability-Focused Shopper Marketing Program

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Colgate-Palmolive and the Mars Agency's Partnership Awarded Silver Effie For Sustainability-Focused Shopper Marketing Program

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.@Safeway, @Colgate, @marsagency partner to win Silver @EffieAwards for conserving #water #everydropcounts http://bit.ly/2qSP3p0
Tuesday, May 30, 2017 - 5:00am

CAMPAIGN: Addressing Climate Change

CONTENT: Article

Colgate-Palmolive and the Mars Agency’s “Turn Off the Water” campaign in Safeway’s Northern California stores was honored at the 2017 Effie Awards in the Single-Retailer Program: Supermarkets category.  The campaign implemented a regional integrated shopper marketing program to inspire consumers to conserve water at home. Award winners were recently recognized at the prestigious North American Effie Awards Gala in New York.

Safeway joined forces with Colgate-Palmolive, the Mars Agency and the Nature Conservancy to create the "Turn Off the Water" campaign in drought-stricken California to encourage consumers to turn off their faucets when brushing their teeth. 

The annual Effie Awards acknowledge the most effective marketing communications cases in the United States and Canada.

Keywords: Awards, Ratings & Rankings | Albertsons Companies | Cause Marketing | Colgate-Palmolive | Consumer Engagement | Effie Awards | Safeway | Sustainability | Sustainable Living | Turn Off the Water | Water Conservation

CAMPAIGN: Addressing Climate Change

CONTENT: Article