Colonel Sanders Accepts the #ALSIceBucketChallenge

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Colonel Sanders Accepts the #ALSIceBucketChallenge

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Colonel Sanders accepts the #ALSIceBucketChallenge http://3bl.me/f3xqts take the challenge yourself w/a @KFC bucket & amplify your funds!

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Wednesday, August 27, 2014 - 7:00pm

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our Community

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Yum! Global Newsroom: Community

Colonel Sanders is getting in on the chilly action of a social movement that's raising money for ALS (amyotrophic lateral sclerosis) awareness.

In a new video posted to KFC's YouTube channel, the Colonel not only douses himself with a KFC bucket of ice water but also challenges a few others to do the same. Take a look.

Colonel Sanders accepts the #ALSIceBucketChallenge and will make a donation to the ALS Association. Now he’s challenging Wendy's, Burger King, Chick-fil-A and our KFC employees and fans. For those who take the #ALSIceBucketChallenge using a KFC bucket, KFC will donate an additional $100, giving up to $10,000 in total.

Keywords: Philanthropy & Cause Initiatives | Colonel Sanders | Ice Bucket Challenge | KFC | Philanthropy & Cause Initiatives | als

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our Community

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