Communication Fundamentals for Corporate Citizenship

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Communication Fundamentals for Corporate Citizenship

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Learn how to evaluate the effectiveness of your #CSR communications. Join @BCCCC Oct 6th in NYC.
Thursday, July 16, 2015 - 9:35am

Communicating your corporate citizenship efforts effectively is a critical tactic in helping stakeholders understand the long-term value of your company’s environmental, social, and governance investments.

Data is essential in these communication efforts—for reporting on efforts, setting goals, and keeping your team focused—and can be used to reinforce corporate citizenship’s role in creating business and social value. However, in today’s information-rich world, just publishing the data is not enough. The challenge is deriving insight from that data.

Our recent blog provided five tips for effective communications that can spur engagement, response, and action. (To read more content like this, subscribe to the Corporate Citizenship blog.)

To learn more, register for our upcoming course:

COMMUNICATIONS 101: Communication Fundamentals for the Corporate Citizenship Professional

Join us in New York City on October 6-8 and learn to:

  • Align citizenship communications with your company’s marketing and communications messages and strategy
  • Improve stakeholder engagement
  • Apply the principles of “sticky” communications
  • Strategically align core messages that can reach both employee and stakeholders
  • Understand the role of the sustainability report in communicating corporate citizenship
  • Evaluate the effectiveness of your communications and ensure desired outcomes and impacts

Space is limited. REGISTER by August 7 to save $250 or by August 24 to save $200.

Keywords: Media & Communications | Bloggers | Boston College Center for Corporate Citizenship (BCCCC) | Business & Trade | CSR Media relations | Communication Course for CSR professionals | Corporate Social Responsibility | Marketing | PR | Social Media | Volunteerism & Community Engagement