Connecting Consumers to the Environment

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Connecting Consumers to the Environment

Cone Communications' Jonathan Yohannan discusses insights from the 2012 Cone Green Gap Trend Tracker
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VIDEO: Connecting Consumers to the Environment http://3bl.me/eh8nts via @Cone #coneresearch

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Wednesday, May 2, 2012 - 8:15pm

CAMPAIGN: 2012 Cone Green Gap Trend Tracker

CONTENT: Multimedia with summary

Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on how to make environmental messaging relevant to consumers.

To download the full report, please click here.

Keywords: Environment | Consumers | Environmental Marketing | Events, Media & Communications | Research | Research, Reports & Publications | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering | environmental communications | expectations

CAMPAIGN: 2012 Cone Green Gap Trend Tracker

CONTENT: Multimedia with summary