Corporate Citizenship Conference Recap Day 3: Breakout Sessions

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Corporate Citizenship Conference Recap Day 3: Breakout Sessions

Sunday, April 26, 2015 - 1:30pm

On Tuesday, April 21, the final day of the 2015 International Corporate Citizenship Conference, the learning continued with more breakout sessions throughout the day. Heads filled with new ideas and inspiration from the day before, conference attendees had the chance to attend two additional breakout sessions before heading back to put what they learned into action.

Managing Reputation Across the Value Chain

“It takes 20 years to build a reputation and five minutes to ruin it.”

Moderator Cindy Conner, Boston College Center for Corporate Citizenship teaching fellow and communications consultant, started off the breakout with this quote from Warren Buffett, saying that corporate citizenship is at the forefront of protecting company reputations. She then asked the three panelists—Crystal Barnes, vice president of corporate social responsibility at The Nielsen Company; Daniel Duty, vice president of global affairs at Target Corporation; and Jenny Robertson, director of sustainability at AT&T Inc.—how they use corporate citizenship throughout the value chain in a way that has impact on their companies.

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