Research, Reports & Publications

Countries Where CSR Activities Rank Highest Against Brand Objectives

Benchmarking for Corporate Citizenship Directly from Brands
Jun 26, 2013 5:00 PM ET
Over 11,000 Community Investment activities were used as a sample, gauging which countries scored highest against brand objectives in Community (Environment, Disaster Relief, etc.), Education/Youth, Health.

In a further analysis of Score against brand objectives and Geography within CSR, the SPONSORIUM Report here shows which countries score highest (top three) based on the largest grouping of Community Investment sectors: Community (Environment, Disaster Relief, etc.), Education/Youth, and Health.

Through a sample size of over 11,000 activities, projects from the countries shown on the graph stood out. This information highlights where in the world activities are scoring highest, not where brands/foundations are based.

Canada is the only county that scored in the top three for all of these sectors, but the United States had the highest volume of activites.

SPONSORIUM