Creating a Better Future with Alternative Fibers

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Creating a Better Future with Alternative Fibers

The Great Plains Covering 10 U.S. states and several Canadian provinces, the Great Plains is an important region for farming and ideal for growing wheat -- a new source of material for Kimberly-Clark products.
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Wednesday, August 26, 2015 - 11:00am

Ask people where paper products come from and most will point to trees. But far from any forest, Kimberly-Clark is innovating new sources of material designed to meet people’s everyday needs while caring for the planet and creating value for its business.

One new source comes from farms on the Great Plains in the heartland of the United States. This flat, prairie region isn’t home to many trees. But it is ideal for growing wheat.

Mechanized combines have simplified the job of separating wheat grain from the chopped, dried stems and leaves. But this has not solved the problem of what to do with the straw that’s left behind.

“We want to be good stewards and take the right amount of straw off and leave the rest for the next crop,” said Brian Dunn, a wheat farmer in Kansas.

Jessica McCarty, an expert on crop residue at Michigan Tech University, explained that, “Farmers have to get rid of the straw in some way. The easiest way is to burn it, but that impacts air quality. If there was an economic way for farmers to reutilize their wheat straw, I believe burning would just about go away.”

Continue reading about alternative fibers and stories behind Kimberly-Clark's progress and our entire 2014 Sustainability Report. 


Media contacts:

Terry Balluck

Kimberly-Clark Corporation



Elizabeth Del Toro

Kimberly-Clark Corporation


Keywords: Ethical Production & Consumption | Kimberly-Clark | Reports | Sustainability Report | alternative fibers | farmers | responsible sourcing | sustainability