The Crossroads Cause Marketing Philosophy

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The Crossroads Cause Marketing Philosophy

All that matters, is what matters most.
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All that matters, is what matters most. The @crossroadsus #causemarketing philosophy [video]

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Tuesday, August 6, 2013 - 10:00am

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We know from experience that successful cause branding happens when you're able to bring together your brand identity and its core purpose. Consumer passion is the catalyst of a unique cause opportunity. When building great cause campaigns, we start by getting to know the brand and the target audience’s needs. We have a specific process to develop cause platforms and campaigns. Our process works.

“Of all the initiatives Sonic and Crossroads have partnered on, I am most proud of our cause program. It is extremely well founded and integrated with our customers and brand, all the way down to the product level.” - vice president of marketing for Sonic Drive-In

Cause branding is a great way to build relationships with customers beyond the sale and create brand-loyal customers. The best brand connection from business to consumer lasts through economic ups and downs. Creating a brand that consumers can engage with emotionally evokes strong brand loyalty. Contributing to the greater good of our world will set your brand apart and keep it in the minds of busy consumers.

Whether it’s helping corporations elevate their core fundamentals or making nonprofits more relevant to today’s consumer, Crossroads’ cause capabilities include:

•   Corporate Cause Branding Program Development

•   Nonprofit Rebranding

•   Cause Program Auditing and Consulting


About Crossroads:

Crossroads emerged in 2012 from the 20-plus years of experience created at Barkley PR/Cause. Specializing in influencer relations, cause branding, internal relations and crisis management, it exists to help brands discover their purpose, authentically communicate their stories and proactively build and protect their reputations. Based in Kansas City, Crossroads is a partner company to Barkley, the largest employee-owned advertising agency in the United States.


1740 Main Street
Kansas City, MO 64108

Mike Swenson, president

Keywords: Media & Communications | Cause Branding | Media & Communications | Volunteerism & Community Engagement | cause marketing | non-profit | public relations

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