De Beers Group’s Forevermark Brand Inscribes Its Two Millionth Diamond

Primary tabs

De Beers Group’s Forevermark Brand Inscribes Its Two Millionth Diamond

De Beers Group’s Forevermark brand has reached a major milestone – it has inscribed its two millionth diamond.

tweet me:
.@Forevermark has reached a major milestone after inscribing its two millionth #diamond @DeBeersGroup https://t.co/8fnS8BGtfu
Wednesday, June 14, 2017 - 8:30am

CAMPAIGN: De Beers Group's Commitment to Confidence

CONTENT: Article

The diamond was mined, cut and polished in Namibia by Ankit Gems Namibia and inscribed at the Forevermark Diamond Institute in Surat, India. It will be set in a piece of jewellery at the Forevermark Design and Innovation Centre in Milan, Italy.

It is a 3.48 carat round brilliant and will bear the inscription of ‘2,000,000’. Each Forevermark diamond is inscribed with the Forevermark icon and a unique identification number.

The jewellery design will be worked on by the 2015 runner-up of De Beers Group’s Shining Light Awards, Louise Kriek, from South Africa, under the Forevermark design team, as part of a three-month internship at Forevermark’s centre in Milan. The Shining Light Awards support aspiring jewellery design students across Botswana, Namibia and South Africa.

The diamond will ultimately become part of Forevermark’s exclusive red carpet collection, to be worn by celebrities at major events and award ceremonies around the world.

Ms Kriek, from the Tshwane University of Technology in Pretoria, said: “To think that a piece of jewellery I’ve helped create could be showcased on the red carpet on a global stage is a demonstration of just how important the Shining Light Awards are in helping to build the careers of emerging jewellery designers from southern Africa.”

The milestone follows the announcement in February that Forevermark is available in more than 2,000 retail outlets worldwide.

Stephen Lussier, CEO of Forevermark, said: “The two millionth inscription reflects the continued growth of the Forevermark brand, which has gone from strength to strength since launching nine years ago.

“This demand is being driven by consumers who want certainty that their diamonds not only possess the highest standards of beauty, but also come with the guarantee of being responsibly sourced.

“The unique inscription reflects the quality and rarity of each Forevermark diamond, as well as the stringent standards it meets as it makes its journey from mine to wearer.”

Forevermark was launched in 2008 with the promise of diamonds that are beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to have the Forevermark name.

The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5,000th the depth of a human hair and can only be seen using a special viewer available at authorised Forevermark jewellers.

About De Beers
De Beers is a member of the Anglo American plc group. Established in 1888, De Beers is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers, visit www.debeersgroup.com.

Media Contact 
Press office
Tel +44 (0) 20 7430 3434
pressoffice@debeersgroup.com

Keywords: Innovation & Technology | De Beers | Engineering | Industry, Innovation and Infrastructure | Innovation & Technology | Marketing | Media & Communications | Smart Technologies

CAMPAIGN: De Beers Group's Commitment to Confidence

CONTENT: Article