Diageo’s 12th Annual Golden Bar Awards Honors Drinks Distributors’ Excellence and Innovation

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Diageo’s 12th Annual Golden Bar Awards Honors Drinks Distributors’ Excellence and Innovation

Wednesday, August 12, 2015 - 2:00pm

CAMPAIGN: Alcohol as Part of a Balanced Lifestyle

CONTENT: Press Release

NORWALK, Conn., August 12, 2015 /3BL Media/ - Diageo, a global leader in beverage alcohol, honored spirits, wine and beer distributors at the 12th Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies in Las Vegas, and across the country.  The Golden Bar Awards are presented for achievements in sales, marketing and promoting responsible drinking.

Tom Looney, President, Open and Control States for Diageo North America said, “The Golden Bars allow Diageo to acknowledge the hard work and dedication of our outstanding distributors, whose efforts help our business to succeed.”

That sentiment was reinforced by Tom Day, President, Diageo-Guinness USA, who said, “We don’t take relationships for granted and we appreciate the level of execution and commitment to our brands that our distributors demonstrate.  Presenting these awards is one way that we show our appreciation.”

The Golden Bar Awards celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities.  They recognize distributors for success with important audiences and channels, for consistent performance over the past three years, and for excellent work in key segments, categories and brands including Reserve, Innovation, Tequila, Smirnoff, Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Cîroc, Sterling Vineyards, Beaulieu Vineyard, Acacia Vineyard, Guinness, Red Stripe and Smirnoff Ice. The grand prizes are awarded to the distributors of the year, for wine, spirits and beer.

Two Platinum Bar Awards are given for advancing responsible drinking, one to an Open States distributor and the other to a Control States distributor. 

“Our distributors and brokers can have a big impact on local communities, especially when it comes to promoting responsible drinking and fighting underage drinking,” said Guy Smith, Executive Vice President, Diageo North America.  “By working together, we can make a difference in the communities where we do business.”

In total, 31 Golden Bar statuettes, 28 made of 24 carat gold and three made of platinum, were awarded to distributors. Each statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.

Below are the categories and winners for the 2015 Golden Bar Awards.


Distributor of the Year - Spirits                                              North America Spirits and Wine Broker (NASWB)             

Distributor of the Year - Wine                                               Atlantic Wines & Spirits, A Division of Empire Merchants, LLC. 

Distributor of the Year - Beer                                                Andrews Distributing Company of Texas


On Premise Excellence Award - Spirits                                    NASWB of Oregon

Multicultural Excellence - Spirits                                           Glazer’s of Texas

Three Year Consistency - Spirits                                            Southern Wine & Spirits of Kentucky

Three Year Consistency -Wine                                               Ben Arnold Beverage Company of South Carolina

Three Year Consistency - Beer                                               Faust Distributing Company of Texas


Spirits Excellence - Smirnoff                                                 United Liquors, a Division of Martignetti (MA)   

Spirits Excellence - Johnnie Walker                                        Athens Distributing (TN)

Spirits Excellence - Baileys                                                   Frank Liquor (WI)

Spirits Excellence - Captain Morgan                                       NASWB of North Carolina            

Spirits Excellence - Tanqueray                                              Southern Wine & Spirits of Hawaii

Spirits Excellence - Crown Royal                                           Glazer’s of Texas

Spirits Excellence - Ketel One                                               Glazer’s of Texas

Spirits Excellence - Cîroc                                                     NASWB of Michigan

Spirits Excellence - Reserve Brands                                        Beverage Distributors of Colorado

Spirits Excellence - Tequila                                                  Beverage Distributors of Colorado                      


Wines Excellence - Sterling Vineyards                                    NASWB of Pennsylvania

Wines Excellence - Beaulieu Vineyard                                    Ben Arnold Beverage Company of South Carolina

Wines Excellence - Acacia Vineyard                                       Wirtz Beverage of Illinois


Beer Excellence - Guinness                                                   United Distributors of Georgia

Beer Excellence - Guinness Blonde                                        Classic Distributing and Beverage Group of California

Beer Excellence - Guinness Blonde                                        Boening Brothers of New York

Beer Excellence - Red Stripe                                                 Monarch Beverage Company of Indiana

Beer Excellence - Smirnoff Ice                                              Admiral Beverage Corporation of New Mexico  


Innovation Launch - Spirits                                                 Southern Wine & Spirits of Florida

Innovation Launch - Wine                                                  Beverage Distributors of Colorado

Innovation Distributor of the Year – Beer                              Alliance Beverage Distributing Company of Arizona


Advancing Responsible Drinking - Wine & Spirits                    United Distributors of Delaware LLC

Advancing Responsible Drinking – Wine & Spirits                   NASWB of Ohio

In addition, Diageo-Guinness USA named nine regional award winners for Guinness quality:

  • Alliance Beverage  of Phoenix, AZ
  • Columbia Distributing of Everett, WA
  • Andrews Distributing of North Texas
  • Southern Wine & Spirits of South Carolina
  • Champion Brands, FL
  • Banko Beverage, PA
  • L. Knife & Son, MA
  • Lakeshore Beverage of Chicago, IL
  • River City Distributing, KY

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.


Zsoka McDonald
+1 (203) 229-4730
Keywords: Events, Conferences & Webinars | Diageo | Event | Golden Bar Awards | Human Resources | Marketing | Media & Communications | awards | responsible drinking

CAMPAIGN: Alcohol as Part of a Balanced Lifestyle

CONTENT: Press Release