Earth Day Roundup

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Earth Day Roundup

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Friday, April 20, 2012 - 4:15pm

CAMPAIGN: 2012 Cone Green Gap Trend Tracker

CONTENT: Blog

As Earth Day supporters look to "Mobilize the Earth" on the National Mall on Sunday, companies are mobilizing consumers to take part in Earth Day promotions. Here's a sampling of programs you can expect to see as you do your part to reduce, reuse and recycle this weekend:

  • Target is celebrating "Earth Month" by offering special discounts on environmentally friendly products throughout the month of April, in addition to giving out 1.5 million reusable bags on Sunday. The retailer has also partnered with Recyclebank, a B Corp that doles out points and discounts at major retailers to members who make environmentally sound decisions.

 

  • JetBlue is partnering with CarbonFund.org to plant a tree for every person who flies on the airline this Sunday, which should equate to about 83,000 new trees. The trees will be planted in Haiti to help rebuild areas affected by the 2012 earthquake. JetBlue crew members and volunteers will also head to Long Island City to plant an additional 100 trees in support of the "Color NYC Green" program.

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Keywords: Environment | Consumer | Events, Media & Communications | Green | Research | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering | earth day

CAMPAIGN: 2012 Cone Green Gap Trend Tracker

CONTENT: Blog