Eastman Teams with Bays Mountain and SHiFT Design for Unique Camping and Creating Experience

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Eastman Teams with Bays Mountain and SHiFT Design for Unique Camping and Creating Experience

This week, Eastman in partnership with SHiFT Design is hosting more than 50 design students from across the country at a unique, maker-inspired camp experience.

Students attending SHiFT Tennessee set up camp for the week at Bays Mountain Park & Planetarium in Kingsport, Tenn.

ShiFT Design is a community of makers, connectors, designers and creators, based in Tuscumbia, Al.

During SHiFT Camp, students step out of the classroom and work with basic materials, such as wood, metal and ceramics.

ShiFT Design co-founder John McCabe

Working in teams, students bring their knowledge and various design backgrounds together to create a story for the mountain.

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.@EastmanChemCo and SHiFT Design host students for unique camping creating experience. http://3bl.me/xa62fp #CSR #design #create
Thursday, December 17, 2015 - 1:45pm

CAMPAIGN: Eastman Corporate Responsibility

CONTENT: Press Release

December 17, 2015 /3BL Media/ - Known as SHiFT Tennessee, the week-long event is nestled in Bays Mountain Park & Planetarium and focuses on the “Story of Making.” Attendees will explore the nature around them and interact with global material experts and local craftspeople that will immerse them in the local history and educate them on the art of making. The students will also be challenged to create new wayfinding systems for Bays Mountain inspired by their local learnings. At the end of the week, teams will present “walking stories” using a variety of materials and craftsmanship.

Based in Tuscumbia, Alabama, SHiFT Design is an open community of makers, connectors, designers and creators. For the first time, SHiFT is hosting a winter experience in our very own backyard.

“Bays Mountain is a great mixture of physical infrastructure and educational opportunities, all nestled within a beautiful natural environment,” says John McCabe and Owen Foster, co-founders of SHiFT and professors at the Savannah College of Art and Design (SCAD). “Eastman and Bays Mountain have collaborated with members of the SHiFT team in the past and we felt that the location and mission of the organizations aligned perfectly. We are very excited to collaborate again by bringing a SHiFT event to Kingsport. Ultimately, it's all about giving back to a great local community and providing an opportunity to teach young designers about appreciating the influence they can have in the world around them.”

The SHiFT Tennessee event spurred from a mini design challenge held in February with McCabe, Foster and 12 industrial design students from SCAD. The students collaborated with Bays Mountain staff to identify potential design and infrastructure improvements for the park. The idea of a new wayfinding system resonated with both the designers and park staff.

“Their visit to Bays Mountain Park provided great direction for this SHiFT Camp and the improvements we are looking to make to our facilities and our program offerings,” says Rob Cole, operations coordinator, Bays Mountain Park & Planetarium. “Having these designers and creative experts come not only to our region, but to our park, and spend the week learning about our culture while creating a concept for new directional signage is exciting for us. We look forward to taking these concepts and moving forward.” 

For Eastman, this event is an example of focusing on the right projects with the right partners to make a difference in our communities.

“We are building and strengthening strategic partnerships and challenging ourselves to enable the most positive change,” says Pin-Chia Murphy, global public and community affairs representative at Eastman. “With an innovative and diverse perspective, we focus our projects around education, economic development, empowerment and environmental stewardship. The SHiFT Design Camp crosses all four areas, and I’m confident the results from this camp will have a lasting impact and be a catalyst for future community development opportunities.”

"It is always a pleasure for Eastman to work with these young pre-professionals,” adds Bryan Shackelford, material design representative at Eastman. “Helping them launch into careers of significance to our business is not only investing in our own future but also the future of markets, families, and communities beyond our vision. Beyond that, the students inspire insight in us as well."

About Eastman

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.

Keywords: Education | Bays Mountain Park and Planetarium | Eastman | Economic development | Events, Media & Communications | Social Impact & Volunteering | community | design | shift

CAMPAIGN: Eastman Corporate Responsibility

CONTENT: Press Release

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