Eat a Taco, Feed a Dream

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Eat a Taco, Feed a Dream

Juwana Murray with the Doritos Locos Taco holster she designed.

Juwana Murray with the Doritos Locos Taco holster she designed.

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Buy a @Doritos Locos #Tacos @TacoBell and help students #LiveMas http://bit.ly/2oask7y @YumBrands #Education
Wednesday, March 29, 2017 - 8:50am

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

CONTENT: Multimedia with summary

In celebration of the Doritos Locos Tacos’ 5-year anniversary, Taco Bell has launched its first Feed a Dream promotion, which will help students follow their dreams.

For every Doritos Locos Taco bought à la carte, Taco Bell will donate 10 cents to the Taco Bell Foundation’s Live Mas Scholarship.  The promotion started March 23 and will end April 8, and the brand plans to donate $500,000 to the scholarship through this campaign. By buying a taco, customers can help future Live Mas Scholars feed their dreams.

The Taco Bell Foundation established the Live Mas Scholarship in 2015 to celebrate students who follow their passions—the creators, innovators and dreamers. Since the scholarship was established, the Taco Bell Foundation has awarded more than $1.3 million to more than 270 students across the country.

This Feed the Dream promotional campaign was created by last year’s Live Mas Scholarship recipients with the help of professional artists, writers and directors.

To meet the previous scholars and get a behind-the-scenes look at this original and innovative campaign created by students, for students click here and here.

Keywords: Education | Doritos Locos Tacos | Grantmaking | Higher Education Access | Interactive Marketing | Live Más | Media & Communications | Philanthropy & Cause Initiatives | Skills Development | Taco Bell | Yum! Brands

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

CONTENT: Multimedia with summary